
Get hotel-specific marketing tips to turn lookers into bookers.
One of the only hotel marketing newsletters that doesn’t make you want to check out early. 😆
⏲️Guaranteed read time of 4-minute or less because you have guests to wow and OTAs to outsmart.
No fluff, no filler ⛔
All actionable hotel marketing tips with a side of sarcasm, GIFs, and real-life stories.
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your website bookings?🤔
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Previous Issues of the Booking Boost 🚀
3 proven ways to grow hotel revenue that most hoteliers miss. Focus less on doing more—and more on doing what works. Boost bookings and drive revenue without increasing your workload.
read time: 2 mins 41 secs
Smart hotels plan ahead for peak season with proven strategies to maximize revenue and bookings. This guide shares key tips—like offering direct booking perks, cutting OTA costs, optimizing your site, and running high-impact ad campaigns. Stay competitive, boost profits, and make the most of high-demand periods.
read time: 2 mins 45 secs
Drive more direct bookings with less spend through strategic content marketing. Refreshing existing content, aligning with the guest journey, and leveraging blogs can increase visibility and revenue—without over-relying on AI or OTAs. Ideal for independent hotels looking to do more with less.
read time: 3 mins 40 secs
Unlock the revenue potential of guest reviews for your hotel. Get practical strategies to build trust, drive more direct bookings, and stand out from the competition. Don’t let valuable feedback go to waste—start turning reviews into results today!
read time: 2 mins 45 secs
Can direct hotel bookings outpace OTAs by 2030? Explore how evolving traveler expectations, cutting-edge booking technologies, and smart investments can boost your hotel’s bottom line—while OTAs push forward with AI. Are you prepared to stay ahead of the curve?
read time: 3 minutes
Dreams inspire; plans deliver results. This newsletter helps hoteliers transform aspirations into achievements through clear goals, actionable steps, and flexibility. Learn how a roadmap can drive success and discover the benefits of Malfair Marketing’s Revenue Roadmap service.
Read time: 3 minutes
If your traditional hotel marketing plan feels like a chore that gathers dust and goes nowhere, it’s time for a fresh start. Ditch the fluff and embrace a simpler, more agile approach that drives real results. Ready to reclaim your time and finally make marketing work? Let’s dive in.
read time: 3.5 minutes
Avoid the pitfalls of generic AI content! Discover how to use ChatGPT effectively to maintain your brand’s unique voice, build guest trust, and create truly engaging content that drives bookings.
read time: 3 minutes and 15 seconds
In a world of endless hotel options, simplifying choices builds confidence. Direct bookings empower consumers, reducing decision fatigue and making travel planning less overwhelming. Discover how a clear, guest-focused approach can help to foster confidence among consumers and transform bookings.
read time: 3 minutes and 40 seconds
Want more direct bookings? It’s time to fix those “leaks” and turn lookers into bookers. With a few clever tweaks, your website could work harder for you—boosting traffic, conversions, and keeping guests coming back. Ready to see the magic? Let’s get started!
read time: 3 minutes
Case Study: Read about a Vacation Rental company that struggled to increase their revenue and marketing return on investment. Marketing was hard and ineffective until they unlocked with this essential key.
read time: 2 mins 30 sec
Are you missing a big piece of the puzzle? Find out how OTA commissions could be eating into your profits without you even realizing it. This newsletter breaks it down and helps you take control.
read time: 2 minutes
Tired of watching OTAs eat your profits? So am I, and I’m on my soapbox about it! Discover five game-changing questions and a tool to finally take control of your hotel’s revenue.
read time: 1 minute 20 seconds
Planning a Myrtle Beach getaway? Whether you’re a Google searcher or a ChatGPT fan, your hotel might be missing out on bookings. Want to know how to stay ahead in the AI game? The answer could be a game-changer for your business.
read time: 2 minutes and 21 seconds
Ever been in that dreaded boardroom meeting where everyone’s stressing about the hotel’s revenue pace? Defaulting to OTAs isn't the answer! It’s time to capture your own demand. Dive into our top strategies with marketing tools you’re likely already using and learn quick tips for generating demand when pace is off.
read time: 3 minutes and 36 seconds
Imagine Sarah, lounging poolside with her kids, knowing a family hunger take-over is on the horizon; but not wanting to move. Discover these hidden guest needs, shift to fresh strategies, and effortlessly boost revenue while delighting your guests.
read time: 3 minutes
Is your site up-to-date and engaging, or outdated? Let’s ensure it’s fun, modern, and easy to navigate. Ready for a website makeover? Read on for tips to align your online presence with your hotel's vibe and marketing goals.
read time: 3 minutes and 45 seconds
Discover the power of strategic marketing for hoteliers. Learn to optimize your efforts, drive revenue, and achieve stellar results with our expert guidance. Let's make your marketing work smarter, not harder.
read time: 2 minutes and 9 seconds
Unlock the secret to skyrocketing your website's success with three powerful strategies. These insights will help you boost your Google ranking, attract more visitors, and increase bookings. Dive in and transform your website into a revenue-generating machine.
read time: 2 minutes and 43 seconds
How we perceive and interact with OTAs profoundly influences our strategies and decisions in managing this aspect of our business. This article sheds light on how hotels can profitably leverage their OTA relationships.
Hoteliers who obsess over pricing while neglecting their brand value fall into the commoditization trap, leading to undifferentiated experiences and price-driven competition. This article, complete with a ChatGPT prompt, shows a better way to compete.
How do you rise above the noise, set your businesses apart, drive conversions, and ease the marketing process? Embrace the theory I share here to elevate your customer-first strategy and stand out from the competition.
Differentiation leads to higher rates, happier and repeat guests, brand loyalty, and word-of-mouth marketing. Subscribe to the newsletter and get access to the ChatGPT prompt that helps with your differentiation strategy.
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“We know Christine does the research on trends, products, and new and interesting ways to reach our guests, market our hotel, and always stay a few steps ahead of the curve.”
Understanding the ROI of social media is crucial yet challenging for marketers, as it involves more than just financial gains. By applying the IDEAL buyer's journey framework, you can effectively measure and leverage social media's impact at every stage of the customer's journey to boost bookings and revenue.
read time: 2 minutes