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Newsletter Articles

6 "Slop-Free" Ways to Use ChatGPT and Win in Marketing

Avoid the pitfalls of generic AI content! Discover how to use ChatGPT effectively to maintain your brand’s unique voice, build guest trust, and create truly engaging content that drives bookings.

read time: 3 minutes and 15 seconds

Confident Buyers = More Bookings

In a world of endless hotel options, simplifying choices builds confidence. Direct bookings empower consumers, reducing decision fatigue and making travel planning less overwhelming. Discover how a clear, guest-focused approach can help to foster confidence among consumers and transform bookings.

read time: 3 minutes and 40 seconds

5 Tips to Turn More Lookers into Bookers (free tool incl.)

Want more direct bookings? It’s time to fix those “leaks” and turn lookers into bookers. With a few clever tweaks, your website could work harder for you—boosting traffic, conversions, and keeping guests coming back. Ready to see the magic? Let’s get started!

read time: 3 minutes

Why marketing is hard (and how to make it easy).

Case Study: Read about a Vacation Rental company that struggled to increase their revenue and marketing return on investment. Marketing was hard and ineffective until they unlocked with this essential key.

read time: 2 mins 30 sec

🤔 Get the tool that unlocks profitability today.

Are you missing a big piece of the puzzle? Find out how OTA commissions could be eating into your profits without you even realizing it. This newsletter breaks it down and helps you take control.

read time: 2 minutes

How you can Change your Revenue game.

Tired of watching OTAs eat your profits? So am I, and I’m on my soapbox about it! Discover five game-changing questions and a tool to finally take control of your hotel’s revenue.

read time: 1 minute 20 seconds

Is ChatGPT 🐤 recommending your hotel to potential guests?

Planning a Myrtle Beach getaway? Whether you’re a Google searcher or a ChatGPT fan, your hotel might be missing out on bookings. Want to know how to stay ahead in the AI game? The answer could be a game-changer for your business.

read time: 2 minutes and 21 seconds

Do the OTAs generate hotel demand? It’s time to find out.

Ever been in that dreaded boardroom meeting where everyone’s stressing about the hotel’s revenue pace? Defaulting to OTAs isn't the answer! It’s time to capture your own demand. Dive into our top strategies with marketing tools you’re likely already using and learn quick tips for generating demand when pace is off.

read time: 3 minutes and 36 seconds

Unlock Hidden Growth 🚀 Opportunities in Your Hotel

Imagine Sarah, lounging poolside with her kids, knowing a family hunger take-over is on the horizon; but not wanting to move. Discover these hidden guest needs, shift to fresh strategies, and effortlessly boost revenue while delighting your guests.

read time: 3 minutes

Has your hotel outgrown its website?

Is your site up-to-date and engaging, or outdated? Let’s ensure it’s fun, modern, and easy to navigate. Ready for a website makeover? Read on for tips to align your online presence with your hotel's vibe and marketing goals.

read time: 3 minutes and 45 seconds

The Questions Every Growth-Minded 🚀Hotelier Should Ask

Ready to boost your hotel's growth without the marketing madness? Discover the power of strategic marketing for hoteliers. Learn to optimize your efforts, drive revenue, and achieve stellar results with our expert guidance. Let's make your marketing work smarter, not harder.

read time: 2 minutes and 9 seconds

3 hot takes from Google's Big Leak to max your marketing ROI.

Unlock the secret to skyrocketing your website's success with Google's latest algorithm leak! In this week’s Bookings Boost Newsletter, you'll uncover three powerful strategies: creating valuable content, tidying up your site, and optimizing calls-to-action. These insights will help you boost your Google ranking, attract more visitors, and increase bookings. Dive in and transform your website into a revenue-generating machine.

read time: 2 minutes and 43 seconds

🚀Beyond Money: How to Make Bank on Social Media

Understanding the ROI of social media is crucial yet challenging for marketers, as it involves more than just financial gains. By applying the IDEAL buyer's journey framework, you can effectively measure and leverage social media's impact at every stage of the customer's journey to boost bookings and revenue.

read time: 2 minutes

OTAs: Adversary or Ally?

How we perceive and interact with OTAs profoundly influences our strategies and decisions in managing this aspect of our business. This article sheds light on how hotels can profitably leverage their OTA relationships.

How to Price your Hotel Experience

Hoteliers who obsess over pricing while neglecting their brand value fall into the commoditization trap, leading to undifferentiated experiences and price-driven competition. This article, complete with a ChatGPT prompt, shows a better way to compete.

How to Cut through the Noise for More Attention Online.

How do you rise above the noise, set your businesses apart, drive conversions, and ease the marketing process? Embrace the theory I share here to elevate your customer-first strategy and stand out from the competition.

How to find what makes you different from the competition.

Differentiation leads to higher rates, happier and repeat guests, brand loyalty, and word-of-mouth marketing. Subscribe to the newsletter and get access to the ChatGPT prompt that helps with your differentiation strategy.

“We know Christine does the research on trends, products, and new and interesting ways to reach our guests, market our hotel, and always stay a few steps ahead of the curve.”

— Lisa Jaager, General Manager

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