Malfair Marketing - Hotel Marketing Services

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The Questions Every Growth-Minded 🚀Hotelier Should Ask

Christine Malfair, Malfair Marketing

read time: 3 minutes and 45 seconds

You're a growth-minded hotelier; you have targets to hit, and the pressure is on.
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But there are so many questions that keep nagging you.
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What marketing is producing the best results?
What is the ROI of our marketing?
How can we drive more revenue?
Are we missing opportunities?
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These questions pile up when we can't find the answers—or, more realistically, when we don't have the time to find the answers.
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When they pile up, they weigh us down.
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Instead of getting answers, the common default is the “do more” strategy.
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Do more distribution channels.
Do more ad campaigns.
Do more room inventory allowances for the OTAs.
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But doing more is an illusion.

It's the belief that doing more is better than doing nothing; the illusion is that it will get results.

It reminds me of something my Dad said when he showed me how to golf.
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"Christy, it doesn't matter how far you drive the ball into the bushes."

Doing more without aim will not get you the results you want.

We want to land in the lush green fairway, not the thorny bushes.

I see hotel clients after their “do more” strategy has fallen short.
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I see;

  • activities that produced no sustained growth

  • a depleted marketing budget with little ROI to show for it

  • an overwhelmed, distracted, and discouraged marketing team

It’s hard to take.
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Instead of doing more. We need to know more.
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We need to know:

  • what is not working

  • what is working

  • what to do next

because...
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Every minute you spend wondering about your marketing is another minute you lose bookings to your competition or an OTA.
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How can you start winning and stop wondering?

Instead of adding new marketing activities, doing more of this and that, you improve what you are currently doing.
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The top 2 places to start:
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👉 YOUR WEBSITE

Why? Almost all channels and activities lead to it.
An unoptimized website is like trying to fill a bowl of water using a spaghetti strainer.


👉 YOUR ANALYTICS

Why? What gets measured gets managed


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Once your website and analytics reporting are optimized, you can move on to other areas like email marketing, social media, online reputation, SEO, and paid ads campaigns.

If this all feels like a big undertaking, don't worry.

I'm here to help you get a customized strategic plan for revenue growth, delivered in 2 weeks for instant ROI through my Revenue Roadmap. We'll take it off your plate, fully assess your activities, and provide you with a prioritized plan.
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Remember, every moment spent wondering is a moment lost to the competition.
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Instead of doing more, learn more about what's working and what's not working and take action on it.


Want to get this job done fast? Malfair Marketing is here to help.

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