Unlock Hidden Growth 🚀 Opportunities in Your Hotel
read time: 3 minutes
☀️ Happy summer!
Can you envision this?
It's a beautiful, sunny day at Beachside Resort Hotel.
Sarah is lounging by the pool.
She is enjoying soaking up the sun and listening to her kids laugh and splash around.
It's hot, and she knows snack time is approaching.
The kids will soon be hungry, but everyone is having so much fun that she doesn't want to pull them out of the pool.
Nor does she want to leave her primo-location lounge chair.
She looks around for options and ideas.
If only something were nearby to satisfy their snack cravings without ruining the fun and risking losing their poolside spot.
Is there anything that will help her avoid disrupting this sweet family moment?
Hoteliers, these moments happen every day in your hotel.
They are the moments where you can "surprise and delight" your guests and increase your revenue.
Here's a valuable quote to keep in mind when you're planning a new product or service.
“It’s not the gap in the market but the market in the gap.”
It means that success comes from understanding and catering to your guests' needs.
It's not just from offering new services or products.
Stale strategy: Many hoteliers use upsells, room upgrades, or a new service, product, or package to attract more guests (more revenue).
It's not a wrong strategy, but it's often not well aligned with guest's actual needs.
Instead...look to a fresh strategy.
Fresh strategy: Uncover the underserved market already in your hotel.
This is how you can freshen up your upgrades and upsells, too.
The stale strategy of creating new services and packages can waste time and money and lead to missed opportunities.
The fresh strategy focuses on revealing real demand and potential guests in the unserved segment.
That's known as the market in the gap.
What's the best way to reveal the market in the gap?
I'm glad you asked.
3 Questions That Reveal Hidden Opportunities
Assemble an "Opportunity Team" and take "Opportunity Walks" around your hotel. Ask yourselves:
Space utilization: Why are guests in this space? What time of day? Who are they with? etc.
Understanding your guests' behavior will help you design a better experience.
What are their expectations and desired goals in this space?
Knowing what guests hope to achieve or experience. This knowledge allows you to meet and exceed their expectations.
What 1-2 things would exceed their expectations in this space?
Finding small but important improvements can lead to a money-making opportunity or a surprising and delightful change that sets your hotel apart.
Take Action: If you want to take these questions to the next level, sign up to receive the Bookings Boost Newsletter in your inbox and grab the FREE Opportunity Worksheet we have created for you,
Now, back to Sarah sitting by the pool.
It's a hot day; the kids are happily splashing about in the pool without a care.
Meanwhile, their mom, Sarah, feels more and more pressure to get the kids a snack.
She is conflicted about leaving their spot by the pool.
If only something were nearby to satisfy their snack cravings without breaking the fun.
Suddenly, she notices a poolside popsicle cart making its way around.
The cart grabs her attention with photos of refreshing fruit-based popsicle treats.
Perfect!
Without missing a beat, she calls the cart over.
Within minutes, her kids are enjoying their snacks.
The family fun continues uninterrupted.
Sarah goes back to lounging, thinking, "That's the best $27 I have ever spent."
Sarah’s story shows how meeting guests' immediate needs can create memorable experiences and drive revenue.
Shift from stale strategies to fresh ones by uncovering underserved markets within your hotel.
Understand your guests' behaviors and expectations to exceed them with thoughtful solutions.
Subscribe to the Bookings Boost Newsletter to get the Hotel Opportunities Worksheet - and other free resources too!
But, do this only if you want;
increased revenue
higher repeat guest rate
happy, delighted guests
to separate your hotel from the market
to attract service-centred hospitality talent
guests who tell everyone they know about you
a never-ending source of share-worthy content
Start finding the market in the gap today.
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