Grow your hotel revenue
with smart solutions, not big budgets.
Despite what the agencies tell you, marketing doesn’t have to be expensive or time-consuming.
We help hoteliers get more bookings and better marketing performance at a fraction of the cost and time of big agencies.
👋I’m Christine.
A former Hotel General Manager on a mission to help busy hoteliers save time and money while driving revenue results (at a fraction of the cost of agencies).
There's so much noise online about marketing strategies.
The advice is often to do more, more, more.
In my 10+ years, I've seen that marketing doesn't need to be complicated or expensive to be effective.
If you are looking to:
maintain marketing consistency
optimize existing marketing and strategize for next-level growth
reduce payroll and marketing costs
be less OTA-dependent
strengthen your online reputation
This is my expertise.
Insight from 20+ years in hotels
Since starting Malfair Marketing in 2010, combined with prior operations experience, I believe marketing and operations must be deeply integrated for a hotel to succeed.
It’s this insight that inspired me to build
my signature Obsess About the Guest framework.
Obsess About the Guest
Signature Framework
My “Obsess About the Guest” Framework
has helped my hotel clients experience;
increased annual revenue by 18.9% year over year.
rank on TripAdvisor's top 5 hotel properties in their destination.
rise above their competition in revenue and reputation
increase in website conversion rate to 2.8%
clarity and peace of mind that comes with a clear and actionable expert-led strategy.
Experience growth without payroll burden
Stability of marketing leadership through staff turnover.
How we can work together
Running a hotel feels like an endless balancing act—constant pressure to fill rooms, rising OTA commissions, turn over in your marketing department, and trying to keep up with technology.
Hiring full-time marketing staff feels like a luxury you can’t afford, but DIY strategies just don’t deliver the results you need.
Revenue leaks through inefficiencies, and the stress of watching margins shrink leaves little time to focus on delivering the experiences your guests deserve.
You need expertise—proven strategies that drive direct bookings, increase profitability, and stop the reliance on OTAs—without the overhead of a full-time hire.
Christine’s been in the GM chair. She understands the concerns and knows you often wonder if opportunities are being missed.
Here’s the good news.
There is a solution.
Malfair Marketing offers a portfolio of marketing services.
Together, we can define the right fit for you and your operation.
It’s time to see marketing that actually works, putting more dollars to your bottom line and more time back in your day.