Grow your hotel revenue

with smart solutions, not big budgets.

Marketing can be time-consuming and expensive - it doesn’t have to be.

We help hoteliers get more bookings and better marketing performance at a fraction of the cost and time of big agencies.

  • Canmore Inn & Suites, Canmore, Alberta
  • Mount Robson Inn, Jasper, Alberta
  • Copper Point Resort, Invermere, BC
  • Summerland Waterfront Resort & Spa, Summerland BC
  • Canmore Rocky Mountain Inn, Canmore, Alberta
  • Mountaineer Lodge, Lake Louise, Alberta
  • Fairmont Creek Vacation Rentals, Fairmont Hot Springs, BC

Marketing tips that turn lookers into bookers.

The Bookings Boost 🚀Newsletter.
How hoteliers market smarter and grow their revenue in 4 minutes a week.

    👋I’m Christine.

    A former Hotel General Manager on a mission to help busy hoteliers save time and money while driving revenue results (at a fraction of the cost of agencies).

    There's so much noise online about marketing strategies.

    The advice is often to do more, more, more.

    In my 10+ years, I've seen that marketing doesn't need to be complicated or expensive to be effective.

    If you are looking to:

    • maintain marketing consistency

    • optimize existing marketing and strategize for next-level growth

    • reduce payroll and marketing costs

    • be less OTA-dependent

    • strengthen your online reputation

      This is our expertise.

    Insight from 20+ years in hotels

    Since starting Malfair Marketing in 2010, combined with prior operations experience, I believe marketing and operations must be deeply integrated for a hotel to succeed.

    It’s this insight that inspired me to build
    my signature Obsess About the Guest framework.

    Obsess About the Guest
    Signature Framework

    My “Obsess About the Guest” Framework
    has helped my hotel clients experience;

    • increased annual revenue by 18.9% year over year.

    • rank on TripAdvisor's top 5 hotel properties in their destination.

    • rise above their competition in revenue and reputation

    • increase of 1.8% in their website conversion rate

    • clarity and peace of mind that comes with a clear and actionable expert-led strategy.

    • Experience growth without payroll burden

    • Stability of marketing leadership through staff turnover.

    How we can work together

    The Revenue Roadmap

    A 3-month marketing package that delivers an actionable strategic plan and the exact steps for revenue growth.

    The Revenue Advantage

    Grow your revenue without the payroll cost of a full-time marketer in this marketing done-for-you package.
    (1 spot available)

    Workshops or Talks

    Level up your team or audience’s skills with relevant, highly actionable workshops and presentations.

    Join the Bookings Boost 🚀

    A weekly four-minute read where you’ll get the marketing tips, strategies, and resources to turn lookers into bookers.

    Hear from Hoteliers Like You