Previous Articles from the Bookings Boost 🚀

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Christine Malfair, Malfair Marketing Christine Malfair, Malfair Marketing

Avoid Missed Opportunities: Prepare for Peak Season

Discover how smart hotels prepare for peak season with actionable strategies to maximize revenue and bookings. This guide covers essential tips, including direct booking incentives, reducing OTA commissions, optimizing websites, and running targeted ad campaigns. Learn how to boost profits while staying ahead of the competition. Perfect for hoteliers looking to make the most of high-demand periods and avoid missed opportunities. Maximize your hotel’s potential this season!

read time: 2 mins 45 secs

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Christine Malfair, Malfair Marketing Christine Malfair, Malfair Marketing

More Direct Bookings, Less Budget

Discover how to drive more direct bookings with less budget through smarter content marketing strategies. Learn why refreshing existing content outperforms creating new content, the importance of aligning content with the buyer's journey, and how to avoid over-reliance on AI. This article debunks common myths, provides actionable tips for hoteliers, and explains why blogs remain a key driver for organic traffic and bookings. Optimize your content to boost visibility and revenue while reducing dependency on OTAs. Perfect for independent hotels looking to maximize their marketing efforts without overspending.

read time: 3 mins 40 secs

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Christine Malfair, Malfair Marketing Christine Malfair, Malfair Marketing

Turn Hotel Reviews into Revenue

Discover how to turn guest reviews into a powerful revenue-driving tool for your hotel. Learn actionable tips to increase trust, boost direct bookings, and outshine competitors. Don’t let untapped potential sit idle—start leveraging reviews today!

read time: 2 mins 45 secs

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Christine Malfair, Malfair Marketing Christine Malfair, Malfair Marketing

Will Your Direct Bookings Surpass the OTAs in 2030?

Will direct hotel bookings surpass OTAs by 2030? Discover how changing traveler demands, innovative booking methods, and strategic investments can transform your hotel’s profitability while OTAs race ahead with AI. Are you ready to take the lead?

read time: 3 minutes

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Christine Malfair, Malfair Marketing Christine Malfair, Malfair Marketing

Dreams vs Plans. Turn Aspirations into Achievements.

Dreams inspire; plans deliver results. This newsletter helps hoteliers transform aspirations into achievements through clear goals, actionable steps, and flexibility. Learn how a roadmap can drive success and discover the benefits of Malfair Marketing’s Revenue Roadmap service.

Read time: 3 minutes

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Christine Malfair, Malfair Marketing Christine Malfair, Malfair Marketing

Are Hotel Marketing Plans a Waste of Time?

If your traditional hotel marketing plan feels like a chore that gathers dust and goes nowhere, it’s time for a fresh start. Ditch the fluff and embrace a simpler, more agile approach that drives real results. Ready to reclaim your time and finally make marketing work? Let’s dive in.

read time: 3.5 minutes

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Christine Malfair, Malfair Marketing Christine Malfair, Malfair Marketing

6 "Slop-Free" Ways to Use ChatGPT and Win in Marketing

Avoid the pitfalls of generic AI content! Discover how to use ChatGPT effectively to maintain your brand’s unique voice, build guest trust, and create truly engaging content that drives bookings.

read time: 3 minutes and 15 seconds

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Christine Malfair, Malfair Marketing Christine Malfair, Malfair Marketing

Confident Buyers = More Bookings

In a world of endless hotel options, simplifying choices builds confidence. Direct bookings empower consumers, reducing decision fatigue and making travel planning less overwhelming. Discover how a clear, guest-focused approach can help to foster confidence among consumers and transform bookings.

read time: 3 minutes and 40 seconds

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