Get more revenue from your hotel marketing.
You're investing in hotel marketing.
But do you know what's actually driving revenue?
I help independent hotel teams find the answers, focus their efforts, and turn more of that investment into profitable bookings.
With so many marketing options,
which ones will bring in bookings?
The marketing to-do list never ends, and every department has a request. The team is busy every day. Is all of this driving more revenue?
We want more direct bookings. It just seems like a lot of work; the OTAs are easier than figuring out where to start.
Guests are asking ChatGPT and Google's AI where to stay. We have some ideas, but we're not sure what it will take to get them to show up or what to do first.
We’re spending time and money on many different things. We’re not sure which ones are bringing in bookings.
If you’re nodding along, you’re in good company.
Most independent hotels run their marketing alongside a hundred other priorities, and no one has the job of looking at the whole picture.
What’s easy to miss in a busy hotel operation.
When the team is stretched, the urgent work gets done first. These are the things that tend to slip, and they often cost more than they look.
Campaigns that haven’t been checked in months.
An agency report can look healthy while the campaigns behind it are set up wrong. I’ve seen ad traffic averaging 8 seconds on site while the invoices kept getting paid. Set it and forget it works for crockpots. It’s not so good for marketing.Friction and snags along the booking path.
A rate that doesn’t load on mobile, an extra step in the booking engine, or a misplaced CTA on the website can cost bookings every day without anyone noticing.Building for AI search visibility stalls.
Guests ask ChatGPT and Google’s AI where to stay, and the answers come from many online sources. If no one has time to check what’s being said, or to know what to prioritize to be found, the work waits, and so does the opportunity.Setting strategic priorities.
Twenty recommendations at once spread a small team thin. Knowing what to tackle first matters as much as the list itself.
ChatGPT can give you 50 marketing ideas
Choosing the five that fit your hotel, your data, your team,
and your goals is where experience pays off.
That’s the part I help with.
Three ways to get more revenue from your marketing.
Every option uses the same five-part system I’ve refined over 16 years with independent hotels. It looks at how guests see you, find you, book with you and come back, along with what your data says about each step. Wayfinder shows you where to start. The Revenue Roadmap gives you the full plan. Marketing Co-Pilot keeps it moving.
Replace guesswork with a measured plan that brings in steadier bookings.
Ideal for hotels that want the full picture, and have a team ready to carry out a plan with guidance.
I score all five areas of my Revenue Engine framework: how guests see you, find you, book with you, and come back, plus the data that ties it all together.
I evaluate your top 30 priority moves and turn them into a 60-day plan, with a KPI dashboard that shows the return on investment. Plus, we have two working and implementation sessions together.
What changes:
Your team follows a measured plan built around the moves that bring in the most revenue, with numbers you can take to your owner.
Most hotels continue into Marketing Co-Pilot to keep the plan moving.
$2,750/month USD
2-month engagement
Pays for itself with about 8 extra room nights per month
at a $350 ADR.
$2,250 one-time USD
30-day engagement
Investment covered in 7 extra booked room nights
at a $350 ADR.
Keep the plan moving with a strategist alongside your team.
Ideal for hotels with a marketing person or team that have some momentum and want structure, consistency, and strategic leadership.
Everything in the Revenue Roadmap, plus:
two 90-day action plans
an advanced KPI dashboard tied to your goals
a content marketing engine for your website, social, and email
customized systems built and implemented
two strategy meetings with me every month
What changes:
We prioritize the revenue-moving work, get it done every quarter, and you walk into ownership reviews with results to point to.
Marketing Co-Pilot
$3,450/month USD
6-month engagement
Pays for itself at 10 extra room nights per month
at a $350 ADR.
The Wayfinder
Know what to do to get found and booked in AI search.
Ideal for hotels that want to start fast, with an expert look at how guests find and choose them.
Within 7 days, I personally review three of the five areas: how guests see your hotel, how they find you (including in ChatGPT and Google’s AI), and how well your website turns visits into bookings.
You get your top 10 priority moves, ranked for your hotel and sequenced into Now, Next, and Later. Plus a 60-minute call to walk your team through them and email access to Christine for questions.
What changes:
Your team will know what to start this week to get found more often and book more of the guests who visit.
Words from hoteliers like you
Thinking about a workshop or training for your team?
Level up your team’s skills with a Revenue Engine workshop. Your team will wrap up the day with an action plan to increase revenue.
Book a Time to Talk About It