Get more revenue from your marketing.
Hi! I’m Christine Malfair.
When an independent hotel needs strategic direction to keep marketing focused, moving ahead, and tied to revenue without hiring a full-time marketer, that’s where I come in.
16 years in hospitality marketing, with a background in hotel operations.
Trusted partner for independent hotels and resorts since 2010.
You're putting real effort into your hotel's marketing. It should be driving real revenue.
Most hotel teams aren't doing it wrong.
They're just operating without a clear picture of what's actually working, and what's costing them bookings they'll never know they lost.
When ownership asks what the marketing budget actually delivered, it's a tough question without a clear picture.
As a former GM, I've been there.
It’s why I partner directly with hotel teams, not as an outside agency handing over reports, but as a strategic partner who finds the gaps, builds the plan, and works alongside you and your team to get more bookings.
A hotel marketing partner who brings strategic direction to busy marketing teams.
As a former GM, I've read the P&L, managed the revenue strategy, navigated ownership expectations, and felt the pressure of a slow month.
I know what it costs when marketing doesn't pull its weight - not just in budget, but in occupancy, ADR, and the conversations nobody wants to have with ownership.
That experience changes how I approach marketing. I don't just look at what's being promoted. I look at what's being left on the table.
Where the guest experience breaks down before the booking happens. Where the channel mix is working against the bottom line instead of for it.
It's a lens most marketing partners can't bring to the table.
And for independent hotels, it's often the difference between a plan that looks good and one that actually moves revenue.
Words from Current & Past Hotel Clients
How We Can Work Together
Book a Hotel Growth Call
1:1 with Christine
This is your 30 minutes to share what’s on your mind. We’ll discuss your hotel, challenges, and big goals.
Let’s discover what’s possible.
Book your 30-minute call now.
Get a Clear Direction
Using my Revenue Engine framework, we assess where your property stands today and map out the smartest path forward - specific to your hotel, market, and goals.
We Work Together &
Watch the Numbers Move
You'll know exactly where the opportunities are and what to do about them. And you won't be figuring it out alone.