Founder, CMO & Consultant

Hospitality and tourism were always it for Christine. The chosen career path began at Georgian College, School of Hospitality & Tourism. Three years later, an honors graduate of Tourism Management & Marketing with summer work experiences in the Muskoka region of Ontario, she set out to build her career.

Since those early days, Christine has worked on cruise ships for several years and landed in Banff in 2000. For nine years, she served guests in various roles - Front Office Manager, Revenue/Reservations Manager, Rooms Division Manager, General Manager, and Marketing Manager.

Then she met a guy (the TSN turning point), which meant a move and leaving the GM’s chair.

Stepping out of the hotel, she could see how the GM’s job, often paired with marketing, was overwhelming.

Then, Christine received a pivotal piece from a veteran Hotel Manager and Property Management Owner who suggested that she start her own business. He encouraged her to use her operations and marketing experience to help hotels that didn't have a marketing team.

So, Christine set out in 2010 to do just that.

Christine’s mission was, and still is, to provide highly customized hotel marketing services that larger agencies, often with cookie-cutter solutions, can't match.

Her experience in operations and marketing packs a one-two punch and uniquely qualifies her to help hotels and their teams achieve their goals in a supportive and understanding way.

Steve Jobs’ quote, “The only way to do great work is to love what you do” rings true for Christine. Helping hotels achieve their goals and strengthen their brand is a daily motivation and joy.

Christine lives in Cranbrook, British Columbia, on the western slope of the Canadian Rocky Mountains with her husband, two young daughters, and two guinea pigs (Prince & Bruno).

They enjoy their mountain playground for their family’s hiking, fishing, golfing, camping, skiing, and biking adventures.

Christine also loves reading personal and business development books, listening to good podcasts, drinking dark roast coffee, and eating anything Latin-inspired.

Connect with Christine on LinkedIn

Content Marketing & Project Manager

Keara fell in love with the hospitality industry while living in the beautiful destination of Invermere, B.C. She hailed from Calgary and spent much of her childhood exploring the Rockies year-round and traveling to many other areas with her family. Her favourite place to be is outdoors.

She has a Bachelor of Arts in behavioural science and has held leadership and supporter roles in the hospitality industry and non-profit organizations - all to do with her passion for people.

A dynamic marketing professional, Keara excels at crafting engaging content, including blogs, website copy, digital marketing assets, and guest communications. She also creates click-inducing email marketing campaigns, ensuring each message resonates with the target audience.

Her exceptional organizational skills enable her to manage timelines and achieve project goals precisely and efficiently. She attentively listens to client objectives and understands guest needs, creating tailored productivity systems that enhance workflow. Additionally, Keara’s proficiency in project management drives successful outcomes, making her an invaluable asset to the team.

Keara lives in Calgary and has two young children. She loves spending time with friends and family at the lake, on the volleyball court, and on the ski hill.

Connect with Keara on LinkedIn