Revenue Roadmap is best suited for Hotels:

• Marketing teams of 1-3 people that are too busy to do a deep dive assessment and create an action plan.

• Hotels of any size (50-2,000 rooms)

• Hotels that need clarity but don’t want to spend $10K for a cookie-cutter big-agency audit.

• Don’t want to spend the hours upon hours to learn how to create an audit or an action plan.

• Hotels who want to strengthen their digital presence, drive direct bookings and climb reputation ranks.

  
  If you don’t have a marketing person to implement, book a call to talk about our Done-for-You Revenue Driver service.

Yes.  That’s the short answer.

At this price point, how many new bookings would you need to get a return on this investment?

The Revenue Roadmap leaves no stone unturned.  Christine has built the proprietary hotel marketing scorecard leveraging her 15+ years of marketing experience.

The results happen when the Roadmap Action Plan is followed and implemented.   To help with that, when you order your audit it includes a two-hour strategy call to support you in executing the plan.

We guarantee that the Roadmap Action Plan will positively impact your hotel's marketing performance.

The Revenue Roadmap is a 60-day program. The first 15 days, Christine will be auditing and preparing the action plan. Then comes your 2-hour strategy call to review the findings and your roadmap action plan. There will be another strategy session with Christine to review progress and ask questions.

This won’t increase the amount of time you spend marketing your hotel. In fact, it will save you time.

Christine does the heavy lifting up front in the assessment stage and assigns priority tasks that line up to reach your goals.

Everything is prioritized so you can tackle quick wins first and plan the rest over time. Even partial execution creates momentum and measurable gains.

You can move through this at your own pace. If you need regular support, we can chat about montly coaching and implementation support. You won’t be left to figure this out alone.

Yes. Whether you’re running campaigns in-house or working with vendors, strategic support and having a clear plan helps you focus on what’s actually working. You will also find out what isn’t working and stop wasting time or budget.

As a former GM, I get it. Your plate is already full. That’s exactly why this exists. Instead of more to-dos, you get a focused plan that simplifies decisions and frees up your time. Clients often say it’s the first time they’ve felt in control in months.

AI can generate ideas and give you a long list of possible actions—but it can’t tell you which ones are right for your hotel, in your market, in the right order.

It’s not doing a comprehensive 260+ point audit across all your platforms to uncover what’s actually working, what’s holding you back, and where the biggest revenue opportunities are.

That level of strategic insight comes from experience, context, and a trained eye - not algorithms.

If you have experience and knowledge in website UX, SEO, AI Search, CRM, social media, Google analytics and search console, copywriting, conversion rate optimization, paid ads, and booking engine optimization, and can produce a comprehensive audit in 14 days, go ahead.

The Revenue Roadmap is ideal for small teams who have been active in their marketing and are ready to move from reactive tactics to clear, coordinated strategy.

If you are getting started in marketing, I recommend our Co-Pilot package where I partner with you on a monthly basis for hands-on implementation help.