The Revenue Roadmap
The fastest way for hotels to boost revenue.
Get the valuable insights and strategic steps for busy hoteliers to digitally dominate in their market and book more business.
Stop wondering. 🤔
Get Your Revenue Roadmap in as little as 14 days.
Start winning. 💪
You’re checking off the marketing boxes but often wonder 🤔…
What should we do to drive more revenue?
Could we have a better ROI (return on investment)?
Are we missing opportunities?
How can we keep up with new strategies & technology?
What marketing activities give us the best results?
Is my marketing optimized for top performance?
If this sounds like you - great!
You have a GROWTH MINDSET
Your growth mindset is the starting point for your next level.
The question now is…how will you find the answers?
And do you have time for that?
Keep scrolling.
Every minute you spend wondering about your marketing is another minute you lose bookings to your competition or an OTA.
The 3 Questions You Need Answered ASAP
What is NOT working?
What IS working?
What to do next?
Grow without the Guesswork
Get Your Custom Revenue Roadmap
A Revenue Roadmap does more than increase your revenue.
🧠
Upgrade your knowledge and ditch the underperforming methods.
💸
Prioritize your time and money. Ditch the distractions. Focus on high-value activities and forget the rest.
📈
Avoid sunk marketing cost - with optimized marketing for max ROI (return on your investment).
🛒
Get in front of more customers - when they find you, they book directly.
😁
Enjoy less stress, more peace through the confidence that comes with a plan.
💻
Turn your website into a high-converting booking machine with our Obsess about the Guest Framework.
The Revenue Roadmap Advantage
Digital marketing audits can take months to complete.
✅The Revenue Roadmap is delivered in 12 days.
Search online and find digital marketing audits for hotels ranging from $3,000 - $10,000
✅ The Revenue Roadmap is a fraction of these prices.
Other digital marketing audits follow a cookie-cutter list of recommendations and strategies.
✅Each Revenue Roadmap is unique for each hotel.
Find out how we do it.⬇️
Revenue Roadmap
HOW WE DO IT
Like a road trip, this journey to revenue growth and digital dominance in your marketplace has five points of interest along the way.
I follow The Revenue Roadmap process in my fractional CMO role with fully done-for-you hotel clients. The evaluation process and prioritizing the next steps are invaluable.
Here’s The Revenue Roadmap Journey.
Point1️⃣ Discovery questionnaire
Our journey together starts with a questionnaire about your hotel and temporary access to core data platforms like Google Ads and Analytics. Once we have this, we'll get to work!
Point 2️⃣ The C.A.S.H. Scorecard
We do your assessment using our proprietary 255-point scorecard to assess your online marketing activities (email marketing, website, social media, online reputation, SEO, digital partnerships, and more).
Point3️⃣Strategic Steps & Roadmap
Based on the insights, we evaluate and organize all the results into an actionable, easy-to-understand Strategic Steps report and Roadmap of recommendations, including resources so you can take action immediately.
Point 4️⃣Strategy Session
A 2-hour virtual meeting to review the Scorecard results, walk through the Revenue Roadmap, and discuss your implementation strategy.
Point 5️⃣Final Support Session
Two weeks later, we’ll meet in a one-hour virtual meeting to recap your progress, wins, challenges, and questions.
Hear from other hoteliers.
Ready for Results?
The Revenue Roadmap Package
Start winning. 💪
Stop wondering.
The package includes:
A custom C.A.S.H. Scorecard: a 255-point score system to evaluate your marketing activities. Then, assign the acronym C.A.S.H. C-continue, A-adjust, S-start, and H-halt/stop to each activity.
A custom Strategic Steps Summary: a one-page report with the results organized into an easy-to-understand summary so we can plan what needs to be done now, next, and later.
A custom Revenue Roadmap: a one-page checklist-style roadmap that details 1) what needs to be done, 2) the correct order it needs to be done, and 3) resources to help get the recommendations done. It’s where the rubber meets the road!
🚀ALSO INCLUDED…
You will have a 2-hour strategy session with Christine, during which you will collaboratively discuss the Scorecard results, strategic steps, and revenue roadmap recommendations.
👉 You’ll gain clarity and know exactly how to grow your revenue without losing time and money.
The final support session: 14 days after your strategic call, we’ll meet again for one hour to discuss your progress, wins, challenges, and questions.
Bonus Fast-Action Resources: You’ll get resources to optimize your marketing activities.
The Revenue Roadmap
A powerful way to get an actionable plan in two weeks that will fast-track your revenue results.
✅ 255-point C.A.S.H. Scorecard assessment
✅ Strategic Steps Summary
✅ Custom Revenue Roadmap
✅ Recommendations and fast-action resources
✅ 3 hours of private strategy sessions
$1,750
one-time payment via credit card
Canadian $$, GST included.
International clients welcome.
Pricing is valid for 2024 and will be increasing in 2025.
With the Revenue Roadmap, your investment yields continual returns.
How many rooms would have to sell to see your ROI?
4, 6, or 8 rooms?