Stop Wasting Time & Money.
Start Seeing Growth & Results.

When it comes to your hotel marketing, you’re wondering….

what’s working?
what’s not working?
what should we do next?

But every minute you spend wondering about your marketing is another minute you lose bookings to the competition or an OTA.


You need answers, and you need them fast.

Start Now

Take the guesswork out of growth

What is a Revenue Roadmap?

The Revenue Roadmap is for hoteliers who want to
optimize or improve their marketing performance but aren’t sure where to start or how to fast-track growth.

A Revenue Roadmap is a clear ROI-driven plan and expert-level advisory so you can stop wasting time and money and start seeing better results.

So much more than revenue, Christine explains all of the benefits of a Revenue Roadmap.

A Revenue Roadmap gives you much more than a plan to drive revenue.

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Upgrade your knowledge and ditch the underperforming methods.

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Prioritize your time and money. Ditch the distractions. Focus on high-value activities and forget the rest.

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Avoid sunk marketing cost - with optimized marketing for max ROI (return on your investment).

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Get in front of more customers - when they find you, they book directly.

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Enjoy less stress, more peace through the confidence that comes with a plan.

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Turn your website into a high-converting booking machine with our Obsess about the Guest Framework.

The Revenue Roadmap Advantage


Digital marketing audits can take months to complete.
✅The Revenue Roadmap is delivered in 12 days.

Search online and find digital marketing audits for hotels ranging from $5,000 - $10,000
✅ The Revenue Roadmap is a fraction of these prices.

Other digital marketing audits follow a cookie-cutter list of recommendations and strategies.
✅Each Revenue Roadmap is unique for each hotel.

Find out how more about our unique process.⬇️

“Christine is brilliant. She makes the process very simple, which is very important as an owner/operator doing all of the jobs. The part I liked the best about doing the Revenue Roadmap was the accountability piece. We all struggle with getting marketing done. Our monthly meetings were very helpful, giving us a prioritized to-do list. All in all, it was a huge success, and I hope to do other projects with Christine. You’d be silly not to try this.”
— Barb Scott, Owner/Operator of Sicamous Houseboats

The Revenue Roadmap

A powerful way to get an actionable plan in two weeks that will fast-track your revenue results.

✅ 260+ point C.A.S.H. Scorecard assessment
(website, email marketing, SEO, booking engine, keywords & SERP, online & social media presence, reputation, analytics)

✅ Custom Revenue Roadmap Action Plan

✅ 3 Strategy Sessions

✅ Email Access for questions and help

✅ Resource and trusted vendor recommendations

UNTIL JANUARY 31, 2025
⬇️
$1,750 CAD
tax included
International clients welcome.

price changes to $2,500 February 1st, 2025


Instant ROI.
Long-lasting ROI.
No steep agency pricing or cookie-cutter strategic plans.

Not sure if this is right for your hotel?

Book a Conversation with Christine

Hear from other hoteliers.

  • The strategy session was great!

    It really helps to understand that we need to be narrowing our efforts. We need to stop “talking to everyone” and use more of our guest reviews and what people are saying and put it into action. Thank you!

    - Helena Aerden, Marketing Director
    Inn Hotels

  • Thank you for helping us improve our marketing efforts and for giving us a roadmap.

    It’s so great to have the opportunity to get advice and learn from someone who has hotel experience and knows what we are working with. Looking forward to learning more and to continue growing!

    - Annika Vidad, Marketing Manager
    InnHotels Group

  • Took the time to curate every detail ensuring we were confident in developing our strategy.

    "Other marketing agencies typically have a copy and paste approach which can leave a business with a subpar marketing strategy. Christine was extremely thorough and took the time to curate every detail ensuring we were confident in developing our strategy while educating our team along the way."

    Rejean Chiasson - General Manager
    InnHotels Group

  • Actionable, effective. In the spirit of improvement.

    Christine is an exceptionally effective communicator on marketing-related topics and initiatives, and excels at articulating what sometimes should be obvious but often is not.

    Toby Farrell - VP Marketing & Technology
    Waymarker Hotels

You may be thinking…

  • A hotel marketing audit is for Hotel Managers, Owners, and Marketers.

    • You don’t want to spend $60-$80K on a full-time marketing hire.

    • You don’t want to spend your time learning all of the digital marketing stuff yourself. You want someone to guide you.

    • You want an expert assessment of your marketing activities.(either one time to kick-start a new strategy or have one done annually for your KPIs, objectives, and marketing plan.

    • You want to know the activities that will produce the highest ROI.

    • You want to grow your direct channels and reduce your OTA commission costs.Description text goes here

  • We understand. You aren’t sure if this is something that you need or you can handle at this time.

    Ask yourself these 3 questions.

    • Do I (or our team) have time to implement the recommendations?

    • Do I/we need more technical expertise to take action?

    • We can get started right now but things come up.  Will we be able to complete the full implementation?

      If you said YES to any of these 3 questions….

      Let’s talk about a few different options to get you/your team mobilized to produce the big results you want.

    Click here to Book a Hotel Growth Call so we can discuss other options.

  • Yes.  That’s the short answer.

    At this price point, how many new bookings would you need to get a return on this investment?

    The Revenue Roadmap leaves no stone unturned.  Christine has built the proprietary hotel marketing scorecard leveraging her 13+ years of marketing experience.

    The results happen when the Roadmap Action Plan is followed and implemented.   To help with that, when you order your audit it includes a two-hour implementation call to support you in executing the plan, and 2 additional calls to keep things moving forward.

    We guarantee that the Roadmap Action Plan will positively impact your hotel's performance.

  • Yes, you certainly could.

    If you have been dedicated to best practices in hotel marketing, continual learning, and online courses, and have kept up with the latest technology, we say go for it.

    It’s a process that is intense, and time-consuming and requires focus on the following aspects of marketing.

    • website on-page SEO

    • technical SEO

    • website content development

    • CRM tool knowledge

    • email marketing campaigns

    • reputation management best practices

    • copywriting skills for high-converting content

    • social media strategy

    • pay-per-click advertising (Google Ads)

    • guest research

    • competitive set analysis

    • Google Analytics4

    • Optimizing online listings

    • Metasearch & Google Hotel Ads

    • brand strategy

    • booking engine optimization

      If you have experience and knowledge in these areas and can produce a comprehensive audit in 14 days, by all means, do this for your hotel.

  • This is a case of working smarter, not harder. We know that marketing teams are busy and often overwhelmed.

    The Revenue Roadmap gives them an action plan designed to focus on activities in a now-next-later priority. This allows for intense focus, instead of doing marketing shotgun style - spray and pray.