“The Resort and Malfair Marketing have had a long and successful partnership. We rely on Christine for her blend of creativity and evidence-based practicality. We know Christine does the research on trends, products, and new and interesting ways to reach our guests, market our property, and always stay just a few steps ahead of the curve. Her team executes the vision beautifully, as evidenced by our website, social channels, campaigns and so much more.

Personally, I have come to rely on Christine’s counsel. She knows the pressures of managing a successful property and can share meaningful perspectives. Plus, she is fun to work with."

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Lisa Jaager
Assistant General Manager
Summerland Waterfront Resort & Spa

Christine Malfair has been part of our hotel family since 2011. Seamlessly integrating with our organization and culture makes her an indispensable member of our team. Christine’s extensive experience in hospitality not only brings “next level” marketing support but the business strategy and team coaching as well.

Being included in Malfair Marketing’s portfolio provides us with the continuity and stability that is difficult to replicate with an internal position.

Our success in growth, prosperity, and knowledge over the past 10 years owes much of its credit to Malfair Marketing.

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Chad Gulevich
Owner - Rockies Original Collection
Mount Robson Inn, Mountaineer Lodge & Valemount Best Western Plus

For the last 12 years, I have partnered with Malfair Marketing for marketing services and in one word I can characterize her work as outstanding. Her background knowledge of hotel operations combined with her knowledge of leading-edge hotel marketing strategies has been a significant competitive edge for this property and a significant factor in the Resort’s success.

Her character of hard work, dedication, results orientated, and smartness shine through her company. Would I recommend Malfair Marketing to a fellow hotelier, ABSOLUTELY, as long as it is not in our competitive set.

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Tom Matthews
General Manager & Property Manager
Summerland Waterfront Resort & Spa

Thank you for helping us all improve our marketing efforts and giving us a roadmap.

The presentation had great engagement and opportunities for participants to gain insight and be engaged.

It’s great to hear from someone who has the hotel experience and knows what we are working with. Looking forward to learning more!

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Half-Day Branding Workshop Attendee InnHotels Marketing Summit - Nov 2021

I found the hands-on, action-oriented format of the course by the instructor (Christine Malfair) to be excellent to gain the most out of the course and take concrete steps toward building my
brand.

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Branding Course Attendee
November 2022
Continuing Education Course
College of the Rockies, Invermere