Bookings Boost Blog

If you’re asked at every hotel revenue meeting, “How is marketing driving more bookings?” this article takes you through why leadership asks this question and gives you 3 tips on how to answer.

Every few months, search gets a new name and a new acronym. Meanwhile your guests are already searching for hotels on ChatGPT, TikTok, Google, and YouTube and they are finding you or someone else.

Here is the one strategy that cuts through the noise.

OTA commissions are draining hotel budgets — 64% of independent hotel bookings now go through OTAs. Here's why hoteliers keep choosing the costlier option and the phased approach changing that calculation.

Guests aren’t failing to book because of price or availability. Most hotels simply don’t communicate what guests are actually trying to achieve. When your message misses the mark, ready-to-book guests leave and you’re left competing on rate.

For years, hotel blogs were dismissed as outdated and not worth the effort. But AI search has changed the rules. Blog-style articles now make up 44% of Google AI Overview citations, making them one of the most powerful ways for hotels to be discovered online.

Organic traffic is down. Before you panic or increase budget, here’s what hotel marketing needs to measure now to protect revenue.

OTAs have all the power.
That belief has shaped hotel marketing for 25 years and it’s costing hotels more than they realize. Here’s why it’s breaking down now.

Hotels aren’t being ignored by AI.
They’re being skipped because their marketing isn’t clear enough to understand.

If you’re wondering where AI visibility actually starts and what doesn’t need to change this is your starting point.