The Bookings Boost
Hotel Marketing & Revenue Newsletter

The Hoteliers getting better results read this.

Stop guessing which marketing is worth your time and budget.

The Bookings Boost is the free newsletter helping independent hotel DOSMs and GMs get better results - every two weeks.

Read by Hoteliers and Hotel Marketers.
Free. Useful. Easy to leave if it’s not for you.

A few marketing agencies subscribe too.
- We'll assume they're doing research (wink). 😉

Why Hotel Leaders Join the Bookings Boost

Every issue covers one thing that matters:

  • Where hotels are losing direct bookings — and what to do about it

  • What's changing in hotel marketing and how to stay ahead

  • Practical ways to reduce wasted spend and improve results

  • The questions ownership is about to start asking — before they ask them

No fluff. No agency speak. No generic advice.

Past Booking Boost Articles

Featured
Why has the OTA share of bookings increased?
Why has the OTA share of bookings increased?

OTA commissions are draining hotel budgets — 64% of independent hotel bookings now go through OTAs. Here's why hoteliers keep choosing the costlier option and the phased approach changing that calculation.

Read More →
What Milkshakes taught me about Direct Bookings
What Milkshakes taught me about Direct Bookings

Guests aren’t failing to book because of price or availability. Most hotels simply don’t communicate what guests are actually trying to achieve. When your message misses the mark, ready-to-book guests leave and you’re left competing on rate.

Read More →
44% of AI citations look here. Is your hotel showing up?
44% of AI citations look here. Is your hotel showing up?

For years, hotel blogs were dismissed as outdated and not worth the effort. But AI search has changed the rules. Blog-style articles now make up 44% of Google AI Overview citations, making them one of the most powerful ways for hotels to be discovered online.

Read More →
😯AI Search = Website Traffic Drop. Here's What to Do.
😯AI Search = Website Traffic Drop. Here's What to Do.

Organic traffic is down. Before you panic or increase budget, here’s what hotel marketing needs to measure now to protect revenue.

Read More →
Check out More Articles
Check out More Articles

About Christine Malfair

Written by someone who has actually done your job.

Christine Malfair is a hotel marketing strategist and former hotel leader with 15+ years helping independent hotels grow direct revenue, reduce wasted spend, and build marketing that's actually measurable.

She started Bookings Boost because most hotel marketing advice is written by people who have never had to answer to a GM or an ownership group at the end of a slow month.

This newsletter is different. It's written for the realities of your role.

Free. Useful. Easy to leave if it is not for you.