Bookings Boost Blog
Saving busy hoteliers time and money with marketing tips that get more bookings, not more busywork.
for GMs, DOSMs & owners at independent hotels
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All Bookings Boost Blog Articles:
Turn the website traffic you have into more direct bookings without spending more money.
More bookings, same traffic, no extra ad spend. Find your hotel's website conversion rate and improve the four places on the booking path where guests decide.
How the revenue question every hotelier asks led me to build a system focused on growth and ROI.
Most independent hotels aren't short on marketing effort. They're missing a system that connects it to revenue. Christine Malfair shares what she found after nearly a decade as a hotel GM, and what that means for independent properties today.
Leadership isn’t convinced marketing is working. 3 tips to prove revenue growth with confidence.
If you’re asked at every hotel revenue meeting, “How is marketing driving more bookings?” this article takes you through why leadership asks this question and gives you 3 tips on how to answer.
6 AI Search Terms. You Only Need to Know One.
Every few months, search gets a new name and a new acronym. Meanwhile your guests are already searching for hotels on ChatGPT, TikTok, Google, and YouTube and they are finding you or someone else.
Here is the one strategy that cuts through the noise.
Why has the OTA share of bookings increased?
OTA commissions are draining hotel budgets — 64% of independent hotel bookings now go through OTAs. Here's why hoteliers keep choosing the costlier option and the phased approach changing that calculation.
What Milkshakes taught me about Direct Bookings
Guests aren’t failing to book because of price or availability. Most hotels simply don’t communicate what guests are actually trying to achieve. When your message misses the mark, ready-to-book guests leave and you’re left competing on rate.
44% of AI citations look here. Is your hotel showing up?
For years, hotel blogs were dismissed as outdated and not worth the effort. But AI search has changed the rules. Blog-style articles now make up 44% of Google AI Overview citations, making them one of the most powerful ways for hotels to be discovered online.
😯AI Search = Website Traffic Drop. Here's What to Do.
Organic traffic is down. Before you panic or increase budget, here’s what hotel marketing needs to measure now to protect revenue.
Why Hotel Leaders Join the Bookings Boost
Every issue covers one thing that matters:
Where hotels are losing direct bookings — and what to do about it
What's changing in hotel marketing and how to stay ahead
Practical ways to reduce wasted spend and improve results
Preparing for the question ownership is about to start asking - “how is marketing driving revenue?”
I’m a former hotel ops person - I don’t do fluff or generic advice very well, so you won’t find that here.
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About Christine Malfair - Malfair Marketing
Christine Malfair is a hotel marketing strategist and former hotel leader with 16+ years helping independent hotels grow direct revenue, reduce wasted spend, and build marketing that's actually measurable.
She started Bookings Boost because most hotel marketing advice is written by people who have never had to answer to a GM or an ownership group at the end of a slow month.
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