Clear Revenue Insights for
Growth-Minded Hoteliers
The Bookings Boost delivers practical insights to help Hotel GMs and Directors of Sales & Marketing focus on revenue growth.
Written by Christine Malfair, former hotel GM turned marketer.
Hot Hotel Topics in the Bookings Boost
Each article is designed to be a quick read with a clear takeaway.
Topics often include:
What’s working (and not working) in hotel marketing right now
How guests find hotels today and why being seen isn’t the same as being chosen.
Common patterns I see across independent hotels and resorts
Where teams waste time, money, or energy and how to avoid it
How to think more clearly about OTAs, websites, and demand
This is a practical perspective shaped by real hotel leadership experience, not theory or generated from the masses of AI.
Start Reading Here
If you’re a Hotelier new to the Bookings Boost, these articles are a good place to start.
High value in 4-minute read time or less.
Beautiful Websites Won’t Win Bookings in 2026
Learn why 2019-style hotel websites fail in AI search and how small content updates can boost visibility, direct bookings, and guest discovery in 2026. read more….
Is a Win-Win with OTAs Even Possible for Hotels?
Hotels can outsmart OTAs. Discover strategies to protect rates, boost loyalty, and turn OTA visibility into direct bookings. read more…
Help! Everything feels urgent. Here’s what to do first.
Marketing pressure feels loud, but it is not the issue. You may think it's a marketing issue when you see missed goals. But it’s really a priority issue dressed up as productivity. This article helps hotel teams gain clarity and focus. Read more….
How Smart Hotels Prepare for the Peak Season
Demand season isn’t just about filling rooms. It’s how you prepare to fill your off-season and shoulder seasons year-round. The hotels that prepare with this 12-point checklist win. Read more…
How Many Hoteliers Use This Library
Readers often:
Share articles with their leadership or marketing team
Use them to frame better conversations with agencies or vendors
Revisit specific topics when something feels “off” in their revenue
Use the insights to validate instincts or challenge assumptions
You don’t need to read everything.
Start with what’s most relevant, and come back when you need clarity.
The Bookings Boost Archive
Below you’ll find all Bookings Boost articles written by Christine Malfair, Hotel Marketing.
Browse based on what’s most relevant for you right now. Each article is centered around one part of Malfair Marketing’s signature Hotel Revenue Engine system.
Do the OTAs generate hotel demand? It’s time to find out.
Ever been in that dreaded boardroom meeting where everyone’s stressing about the hotel’s revenue pace? Defaulting to OTAs isn't the answer! It’s time to capture your own demand. Dive into our top strategies with marketing tools you’re likely already using and learn quick tips for generating demand when pace is off.
read time: 3 minutes and 36 seconds
Unlock Hidden Growth 🚀 Opportunities in Your Hotel
Imagine Sarah, lounging poolside with her kids, knowing a family hunger take-over is on the horizon; but not wanting to move. Discover these hidden guest needs, shift to fresh strategies, and effortlessly boost revenue while delighting your guests.
read time: 3 minutes
Has your hotel outgrown its website?
Is your site up-to-date and engaging, or outdated? Let’s ensure it’s fun, modern, and easy to navigate. Ready for a website makeover? Read on for tips to align your online presence with your hotel's vibe and marketing goals.
read time: 3 minutes and 45 seconds
The Questions Every Growth-Minded 🚀Hotelier Should Ask
Discover the power of strategic marketing for hoteliers. Learn to optimize your efforts, drive revenue, and achieve stellar results with our expert guidance. Let's make your marketing work smarter, not harder.
read time: 2 minutes and 9 seconds
3 hot takes from Google's Big Leak to max your marketing ROI.
Unlock the secret to skyrocketing your website's success with three powerful strategies. These insights will help you boost your Google ranking, attract more visitors, and increase bookings. Dive in and transform your website into a revenue-generating machine.
read time: 2 minutes and 43 seconds
🚀Beyond Money: How to Make Bank on Social Media
Understanding the ROI of social media is crucial yet challenging for marketers, as it involves more than just financial gains. By applying the IDEAL buyer's journey framework, you can effectively measure and leverage social media's impact at every stage of the customer's journey to boost bookings and revenue.
read time: 2 minutes
OTAs: Adversary or Ally?
How we perceive and interact with OTAs profoundly influences our strategies and decisions in managing this aspect of our business. This article sheds light on how hotels can profitably leverage their OTA relationships.
How to Price your Hotel Experience
Hoteliers who obsess over pricing while neglecting their brand value fall into the commoditization trap, leading to undifferentiated experiences and price-driven competition. This article, complete with a ChatGPT prompt, shows a better way to compete.