Clear Revenue Insights for
Growth-Minded Hoteliers
The Bookings Boost delivers practical insights to help Hotel GMs and Directors of Sales & Marketing focus on revenue growth.
Written by Christine Malfair, former hotel GM turned marketer.
A newsletter for
how hotels really operate.
Each article is designed to be a quick read with a clear takeaway.
Topics often include:
Whatās working (and not working) in hotel marketing right now
How guests find hotels today and why being seen isnāt the same as being chosen.
Common patterns I see across independent hotels and resorts
Where teams waste time, money, or energy, and how to avoid it
How to think more clearly about OTAs, websites, and demand
This is a practical perspective shaped by real hotel leadership experience, not theory or generated from the masses of AI.
Top 4 Favourite Hotel Articles
If youāre a Hotelier new to the Bookings Boost, these articles are a good place to start.
High value in 4-minute read time or less.
Beautiful Websites Wonāt Win Bookings in 2026
Learn why 2019-style hotel websites fail in AI search and how small content updates can boost visibility, direct bookings, and guest discovery in 2026. read moreā¦.
Is a Win-Win with OTAs Even Possible for Hotels?
Hotels can outsmart OTAs. Discover strategies to protect rates, boost loyalty, and turn OTA visibility into direct bookings. read moreā¦
Help! Everything feels urgent. Hereās what to do first.
We often think missed goals are a marketing issue, but really itās a really a priority issue. This article helps hotel teams gain clarity and focus. Read moreā¦.
How Smart Hotels Prepare for the Peak Season
Demand season isnāt just about filling rooms. Itās how you prepare to fill your off-season and shoulder seasons year-round. The hotels that prepare with this 12-point checklist win. Read moreā¦
More Than a Quick Read
Bookings Boost readers often:
Share articles with their leadership or marketing team
Use them to frame better conversations with agencies or vendors
Revisit specific topics when something feels āoffā in their revenue
Use the insights to validate instincts or challenge assumptions
You donāt need to read everything.
Start with whatās most relevant, and come back when you need clarity.
The Bookings Boost Archive
Below youāll find all Bookings Boost articles written by Christine Malfair, Hotel Marketing.
Browse based on whatās most relevant for you right now. Each article is centered around one part of Malfair Marketingās signature Hotel Revenue Engine system.
Why marketing is hard (and how to make it easy).
Marketing doesnāt have to be a headache.
Discover how clarity + optimization = higher conversions, better ROI, and less wasted spend on ads, emails, and social media.
š¤ Get the tool that unlocks profitability today.
Do you know your true customer acquisition costāincluding OTA commissions? Discover the tool that helps you see the full picture and reclaim revenue.
How you can Change your Revenue game.
Tired of watching OTAs eat your profits?
Discover five game-changing questions and a tool to finally take control of your hotelās revenue.
Is ChatGPT š¤ recommending your hotel to potential guests?
Is ChatGPT recommending your hotel to potential guests?
If travelers start their search with AI, is your property showing up or getting left out?
Learn how to optimize for SERP and CHERP so you never miss a booking.
Do the OTAs generate hotel demand? Itās time to find out.
Ever been in that dreaded boardroom meeting where everyoneās stressing about the hotelās revenue pace?
Defaulting to OTAs isn't the answer! Itās time to capture your own demand. Learn how to generate your own demand and keep more revenue in your hotelās pocket.
Unlock Hidden Growth š Opportunities in Your Hotel
Imagine Sarah, lounging poolside with her kids, knowing a family hunger take-over is on the horizon; but not wanting to move. Discover these hidden guest needs, shift to fresh strategies, and effortlessly boost revenue while delighting your guests.
Has your hotel outgrown its website?
Your rooms, amenities, and guest experience have leveled up, does your website show it?
Learn how to align design, messaging, and UX to convert visitors into bookers.
The Questions Every Growth-Minded šHotelier Should Ask
Wondering what marketing is actually working for your hotel?
Get actionable insights, free templates, and the tools to measure ROI in this Bookings Boost Newsletter.