Clear Revenue Insights for
Growth-Minded Hoteliers
The Bookings Boost delivers practical insights to help Hotel GMs and Directors of Sales & Marketing focus on revenue growth.
Written by Christine Malfair, former hotel GM turned marketer.
Hot Hotel Topics in the Bookings Boost
Each article is designed to be a quick read with a clear takeaway.
Topics often include:
What’s working (and not working) in hotel marketing right now
How guests find hotels today and why being seen isn’t the same as being chosen.
Common patterns I see across independent hotels and resorts
Where teams waste time, money, or energy and how to avoid it
How to think more clearly about OTAs, websites, and demand
This is a practical perspective shaped by real hotel leadership experience, not theory or generated from the masses of AI.
Start Reading Here
If you’re a Hotelier new to the Bookings Boost, these articles are a good place to start.
High value in 4-minute read time or less.
Beautiful Websites Won’t Win Bookings in 2026
Learn why 2019-style hotel websites fail in AI search and how small content updates can boost visibility, direct bookings, and guest discovery in 2026. read more….
Is a Win-Win with OTAs Even Possible for Hotels?
Hotels can outsmart OTAs. Discover strategies to protect rates, boost loyalty, and turn OTA visibility into direct bookings. read more…
Help! Everything feels urgent. Here’s what to do first.
Marketing pressure feels loud, but it is not the issue. You may think it's a marketing issue when you see missed goals. But it’s really a priority issue dressed up as productivity. This article helps hotel teams gain clarity and focus. Read more….
How Smart Hotels Prepare for the Peak Season
Demand season isn’t just about filling rooms. It’s how you prepare to fill your off-season and shoulder seasons year-round. The hotels that prepare with this 12-point checklist win. Read more…
How Many Hoteliers Use This Library
Readers often:
Share articles with their leadership or marketing team
Use them to frame better conversations with agencies or vendors
Revisit specific topics when something feels “off” in their revenue
Use the insights to validate instincts or challenge assumptions
You don’t need to read everything.
Start with what’s most relevant, and come back when you need clarity.
The Bookings Boost Archive
Below you’ll find all Bookings Boost articles written by Christine Malfair, Hotel Marketing.
Browse based on what’s most relevant for you right now. Each article is centered around one part of Malfair Marketing’s signature Hotel Revenue Engine system.
Traffic Down? Bookings Flat? Fix it with a New Strategy
Stuck with sluggish traffic and stagnant bookings? An overlooked strategy is helping savvy businesses unlock growth fast. If your current tactics aren’t delivering, this fresh approach could be the game-changer your brand needs.
read time: 4 mins and 4 secs
“I don’t rely on OTAs” - Let’s find out.
Think you're in control of your hotel’s bookings? You might be more OTA dependent than you realize. This article reveals 4 hidden signs—and what it really costs your revenue, reputation, and career. Read now before it costs you even more.
read time: 2 mins 55 secs
Don’t Miss the 2 Best Ways to Grow Revenue.
3 proven ways to grow hotel revenue that most hoteliers miss. Focus less on doing more—and more on doing what works. Boost bookings and drive revenue without increasing your workload.
read time: 2 mins 41 secs
Avoid Missed Opportunities: Prepare for Peak Season
Smart hotels plan ahead for peak season with proven strategies to maximize revenue and bookings. This guide shares key tips—like offering direct booking perks, cutting OTA costs, optimizing your site, and running high-impact ad campaigns. Stay competitive, boost profits, and make the most of high-demand periods.
read time: 2 mins 45 secs
More Direct Bookings, Less Budget
Drive more direct bookings with less spend through strategic content marketing. Refreshing existing content, aligning with the guest journey, and leveraging blogs can increase visibility and revenue—without over-relying on AI or OTAs. Ideal for independent hotels looking to do more with less.
read time: 3 mins 40 secs
Turn Hotel Reviews into Revenue
Unlock the revenue potential of guest reviews for your hotel. Get practical strategies to build trust, drive more direct bookings, and stand out from the competition. Don’t let valuable feedback go to waste—start turning reviews into results today!
read time: 2 mins 45 secs
Will Your Direct Bookings Surpass the OTAs in 2030?
Can direct hotel bookings outpace OTAs by 2030? Explore how evolving traveler expectations, cutting-edge booking technologies, and smart investments can boost your hotel’s bottom line—while OTAs push forward with AI. Are you prepared to stay ahead of the curve?
read time: 3 minutes
Dreams vs Plans. Turn Aspirations into Achievements.
Dreams inspire; plans deliver results. This newsletter helps hoteliers transform aspirations into achievements through clear goals, actionable steps, and flexibility. Learn how a roadmap can drive success and discover the benefits of Malfair Marketing’s Revenue Roadmap service.
Read time: 3 minutes