6 AI Search Terms. You Only Need to Know One.
Sing along with me.
GEO. AEO. LLMO. AIO.
🎵 And BINGO was his name-oh. 🎵
If you just heard that in your head, you're welcome.
And if you've been in a marketing chat recently, you've likely heard of these acronyms.
Maybe you nodded along and Googled it afterward.
Maybe you wrote it down and never looked at it again.
Maybe you're still not sure what half of them mean.
You're in very good company.
Every few months, search gets a new name.
And with it comes a new list of things your already-stretched team feels they need to add to the growing project board.
It's exhausting, and maybe it's even getting in the way of actually doing the work.
While a lot of Hoteliers are spending time sifting through the acronyms,
your guests are searching for hotels in your destination.
They're asking ChatGPT where to stay.
Scrolling TikTok for travel ideas.
Reading reviews on Google.
Watching YouTube.
They're either finding your property or they're finding someone else's.
The distraction with AI and the fragmentation is the problem.
Here's what I mean.
If every new AI search trend or acronym gets its own tactic, nothing connects.
A blog post here.
A social post there.
An AI search prompt in your web content.
Maybe it's with the intent to "optimize for AI."
But nothing builds on anything.
I am a fan of compounding effort.
I am sure you like getting the biggest bang for your buck, too.
So I went and found research from NP Digital that tells us what content AI pulls from.
Here's the Top Sources AI Pulls From
Very high = User-generated content and forums
High = Blogs and news
Medium = Social and reviews
Low = Hotel website
👉Before you panic about your website - here's the important nuance.
Your website still matters enormously.
It's where guests land when they want to learn more, compare, and book.
Your website is the conversion layer you own.
But discovery happens somewhere else first.
Guests find you through a review, a blog post, a Reddit thread, a social post, or an AI recommendation.
Then, they visit your site.
If you're not showing up in those discovery channels, they never make it to your homepage at all.
That's the link most hotel teams are missing.
Instead, one strategy. Distributed everywhere.
My favorite term is still SEO, but not the old definition.
Now, it's Search Everywhere Optimization.
Google is a search engine.
Social is a search engine.
YouTube is a search engine.
LLMs are a search engine.
When you grasp that, all the AI buzz and acronyms fade into the background.
The new SEO (search everywhere optimization) then becomes a single, connected strategy.
To make this easier, and of course, effective, I've created a content engine for my hotel clients.
It's based on the new SEO strategy and helps them appear where guests are searching.
It's blog content that feeds AI,
social content that builds trust,
and reviews that support both.
Hotel DOSMs and marketers don't need more things on their plates.
They need to get more out of their marketing.
One strategy.
Built for direct bookings.
Distributed everywhere people search.
Is your content showing up where guests are actually searching, or is it only working in one place?
Always happy to talk about how to get more out of your marketing.
