Bookings Boost Blog

Saving busy hoteliers time and money with marketing tips that get more bookings, not more busywork.

for GMs, DOSMs & owners at independent hotels

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All Bookings Boost Blog Articles:

Christine Malfair - Malfair Marketing Christine Malfair - Malfair Marketing

How to Cut through the Noise for More Attention Online.

How do you rise above the noise, set your businesses apart, drive conversions, and ease the marketing process? Embrace the theory I share here to elevate your customer-first strategy and stand out from the competition.

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Christine Malfair - Malfair Marketing Christine Malfair - Malfair Marketing

How to find what makes you different from the competition.

Differentiation leads to higher rates, happier and repeat guests, brand loyalty, and word-of-mouth marketing.

Subscribe to the newsletter and get access to the ChatGPT prompt that helps with your differentiation strategy.

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Why Hotel Leaders Join the Bookings Boost

Every issue covers one thing that matters:

  • Where hotels are losing direct bookings — and what to do about it

  • What's changing in hotel marketing and how to stay ahead

  • Practical ways to reduce wasted spend and improve results

  • Preparing for the question ownership is about to start asking - “how is marketing driving revenue?”

I’m a former hotel ops person - I don’t do fluff or generic advice very well, so you won’t find that here.

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    About Christine Malfair - Malfair Marketing

    Christine Malfair is a hotel marketing strategist and former hotel leader with 16+ years helping independent hotels grow direct revenue, reduce wasted spend, and build marketing that's actually measurable.

    She started Bookings Boost because most hotel marketing advice is written by people who have never had to answer to a GM or an ownership group at the end of a slow month.

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    It's written for the realities of your role.

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