Is ChatGPT 🐤 recommending your hotel to potential guests?
read time: 2 minutes and 21 seconds
Have you vacationed at Myrtle Beach, South Carolina?
Yes? Good, you know where to stay and visit, right?
No? You haven't been there?
Well, in that case, you'll need to plan your vacation.
What do you use to start planning, Google or ChatGPT?
If it's Google, you might search for “best family-friendly hotels in Myrtle Beach.”
If it's ChatGPT, you'd ask,
"Where should we stay in Myrtle Beach that’s fun for kids, and right by the beach? Include where to stay, eat, and activities to do."
If you chose ChatGPT, it's likely because it can build you a multi-day itinerary.
That itinerary would include where to stay, eat, and visit that's fun for the kids.
Your ChatGPT result comes before you finish the next sip of your coffee.
But here’s the twist.
Your ChatGPT result does not include most options for places to eat, stay, and visit in Myrtle Beach.
They’re nowhere to be found.
It’s as if they never existed.
Welcome to the world of CHERP 🐤(Chat Experience Results Page).
As hoteliers, we used to concern ourselves with SERP (search engine results page).
Now, we need to optimize for CHERP (chat experience results page).
“Of those who use AI for travel planning, over 45% of them use ChatGPT.”
Younger people use ChatGPT most for trip planning.
46% are in the 18-34 age group.
If you think, "They're not my target market anyway," think again.
This age group may be the early adopters now, but AI is here to stay, and more tools are being built daily.
What's a hotelier to do?
Don't throw in the towel on your search engine results efforts.
Instead, build on what you've been doing for Google and continue optimizing for the ChatGPT result.
The stakes are even higher now.
Remember that ChatGPT results offer only a few options unless prompted further.
You don't want your hotel to be left out of either.
How to Optimize for ChatGPT and Google
In my Bookings Boost Newsletter today, I shared tips will help you get in the Google and ChatGPT results.
Subscribe to get tips like this, freebies, and all sorts of great extras to boost your productivity and your hotel’s revenue.
SERP to CHERP 🐤 isn’t just another tech trend—it’s changing how guests find and book hotels.
If your hotel isn’t in the mix, you’re missing out.
But with the right approach, you can stay ahead and thrive.
So, take action now.
Tune up your online presence, update your website content, and obsess about the guest experience.
Your next booking could very well come from a ChatGPT conversation.
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