Dreams vs Plans. Turn Aspirations into Achievements.
Every January, millions of people make resolutions to improve their health.
39% set out to improve their fitness 37% focus on weight loss 33% aim for healthier diets
These are noble aspirations.
I admit I have set these goals myself.
The truth is…
Only 9% of people stick to this resolution for the entire year.
Why?
Because they were dreams.
”Dreams are fine,” as Seth Godin says.
But dreams don’t consider boundaries, reality, and constraints.
Need proof?
The top 3 “get-healthy” resolution busters are:
Time constraints. External pressures. Lack of planning.
Sound familiar?
As a hotelier, you’ve likely faced the same challenges regarding your hotel aspirations.
Each new year brings fresh dreams—maximized occupancy, rave reviews, and soaring profits.
Like those personal resolutions, these goals get crowded out by the 24/7/365 demands of hotel operations.
How many goals have fizzled out by spring?
How many ideas have been sidelined because you didn’t have the time, tools, or direction to act on them?
This cycle can leave you feeling frustrated, overwhelmed, and unsure how to make progress.
Just as a fitness resolution needs a workout plan, your hotel dreams need a roadmap to become reality.
Here are four steps to get you started:
Define Your Goals Clearly: Replace vague goals like “increase revenue” with specific, measurable objectives such as “boost direct bookings by 20% by June.”
Acknowledge Constraints: Time, budget, and staffing may feel like roadblocks, but they’re opportunities to prioritize and innovate.
Break Goals Into Steps: Focus on manageable actions. For example, update your website homepage for conversion optimization instead of overhauling your entire website in one big project.
Stay Flexible and Consistent: Review your progress regularly and adapt to challenges. Success isn’t about perfection; it’s about progress and perseverance.
Earlier this year, I helped a client who wanted more website traffic and to optimize their marketing.
They didn’t need a full-time marketer; they just needed guidance and a clear plan.
I looked at everything they were doing, from social media to website. I sent them their custom Revenue Roadmap within 2 weeks of ordering. We reviewed the action plan, prioritized activities, and got to work.
In 3 short months, their website traffic increased by 124%, resulting in more bookings without any additional dollars spent.
While the gains were good, what really stood out for Barb was how accountability and priority-setting helped her succeed.
▶️ Watch this Owner/Operator’s Testimonial
Dreams fuel our ambition. Plans drive results.
Dreams are the “what” and “why”. Plans are the “how.”
As we ring in 2025, cheers to your big dreams for your hotel and your plan to make them a reality.
P.S. Are you ready for different results in 2025?
The Revenue Roadmap is available at 2024 rates until January 31. Currently, it’s $1750 Canadian (for you in the UK, EU and USA, that’s a deal!). On February 1st, the price goes up $750 because, well, it’s a deal. After all, how many extra room nights do you need to book to get the ROI?
