Don’t Miss the 2 Best Ways to Grow Revenue.
You’re standing at the front desk;
the phone is ringing,
staff is asking questions,
and a guest is waving their room key.
Meanwhile, your inbox is full of deadlines.
You finally carve out time to look at your marketing efforts.
You’re proud of how much your team is doing.
Instagram’s active.
Emails are going out.
You’ve even tested a few new campaigns.
But when the revenue report comes in…
It hits you.
You’re doing all the things—but bookings aren’t growing like they should.
Worse, your cost per booking keeps climbing.
You start wondering:
Is this just the way it is now?
Do I need to spend even more time and money to compete?
You start adding to the list:
A new promo idea.
A flash sale.
Another reel.
An updated package.
You keep going because that’s what the job demands.
But deep down?
You’re tired .... and discouraged.
You’re doing your best with what you’ve got.
But the results don’t match the effort.
That’s the mental loop hoteliers get stuck in - The Mentality of More.
More marketing. More hustle. More “stuff.”
But not more bookings.
Not more revenue.
Not more peace of mind.
How do you escape this loop?
Stop asking HOW do I get more bookings?
Start asking WHO am I trying to get to book?
The truth is that there are only three ways to grow revenue.
Yes, only three revenue paths:
New business– people who’ve never stayed with you before.
Current business – people who are currently booked to stay at your hotel.
Past business – people who loved their stay and could come back.
Most hotels are pouring time and budget into #1.
But that’s the most expensive route - in time, effort, and money.
The real gold?
It’s in #2 and #3.
These guests already know and trust you.
And they’re much more likely to book again—or spend more—if you just ask.
The Simple Step Start Here
Look at your marketing to-do list this week.
Label each task with one of the 3 ways to grow revenue: new, current, or past guest
Look over it and see how you're spending your time and budget.
Shift some focus to upsells, rebookings, and loyalty offers.
A few ideas:
A secret menu of upsells and enhancements that change seasonally.
Exclusive early access to the best room availability and rates.
Invite repeat guests to rebook again at checkout - Same room, same time next year?
Send cards and/or gifts to your top promoters - a differentiating surprise factor.
Create a simple “we miss you” campaign with an easy rebook button.
I know how much you're juggling—I’ve been there too.
You’re not doing it wrong.
The work you’re putting in matters.
Sometimes, it’s just about shifting the focus, not adding more to your plate.
You’ve got what it takes.
And if you ever want a hand with the strategy side of things, I’m here for you.
