How we perceive and interact with OTAs profoundly influences our strategies and decisions in managing this aspect of our business. This article sheds light on how hotels can profitably leverage their OTA relationships.

Hoteliers who obsess over pricing while neglecting their brand value fall into the commoditization trap, leading to undifferentiated experiences and price-driven competition. This article, complete with a ChatGPT prompt, shows a better way to compete.

How do you rise above the noise, set your businesses apart, drive conversions, and ease the marketing process? Embrace the theory I share here to elevate your customer-first strategy and stand out from the competition.

Differentiation leads to higher rates, happier and repeat guests, brand loyalty, and word-of-mouth marketing. Subscribe to the newsletter and get access to the ChatGPT prompt that helps with your differentiation strategy.