Previous Articles from the Bookings Boost 🚀

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Christine Malfair, Malfair Marketing Christine Malfair, Malfair Marketing

Unlock Hidden Growth 🚀 Opportunities in Your Hotel

Imagine Sarah, lounging poolside with her kids, knowing a family hunger take-over is on the horizon; but not wanting to move. Discover these hidden guest needs, shift to fresh strategies, and effortlessly boost revenue while delighting your guests.

read time: 3 minutes

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Christine Malfair, Malfair Marketing Christine Malfair, Malfair Marketing

Has your hotel outgrown its website?

Is your site up-to-date and engaging, or outdated? Let’s ensure it’s fun, modern, and easy to navigate. Ready for a website makeover? Read on for tips to align your online presence with your hotel's vibe and marketing goals.

read time: 3 minutes and 45 seconds

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Christine Malfair, Malfair Marketing Christine Malfair, Malfair Marketing

The Questions Every Growth-Minded 🚀Hotelier Should Ask

Ready to boost your hotel's growth without the marketing madness? Discover the power of strategic marketing for hoteliers. Learn to optimize your efforts, drive revenue, and achieve stellar results with our expert guidance. Let's make your marketing work smarter, not harder.

read time: 2 minutes and 9 seconds

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Christine Malfair, Malfair Marketing Christine Malfair, Malfair Marketing

3 hot takes from Google's Big Leak to max your marketing ROI.

Unlock the secret to skyrocketing your website's success with Google's latest algorithm leak! In this week’s Bookings Boost Newsletter, you'll uncover three powerful strategies: creating valuable content, tidying up your site, and optimizing calls-to-action. These insights will help you boost your Google ranking, attract more visitors, and increase bookings. Dive in and transform your website into a revenue-generating machine.

read time: 2 minutes and 43 seconds

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Christine Malfair, Malfair Marketing Christine Malfair, Malfair Marketing

🚀Beyond Money: How to Make Bank on Social Media

Understanding the ROI of social media is crucial yet challenging for marketers, as it involves more than just financial gains. By applying the IDEAL buyer's journey framework, you can effectively measure and leverage social media's impact at every stage of the customer's journey to boost bookings and revenue.


read time: 2 minutes

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Christine Malfair, Malfair Marketing Christine Malfair, Malfair Marketing

OTAs: Adversary or Ally?

How we perceive and interact with OTAs profoundly influences our strategies and decisions in managing this aspect of our business. This article sheds light on how hotels can profitably leverage their OTA relationships.

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Christine Malfair, Malfair Marketing Christine Malfair, Malfair Marketing

How to Price your Hotel Experience

Hoteliers who obsess over pricing while neglecting their brand value fall into the commoditization trap, leading to undifferentiated experiences and price-driven competition. This article, complete with a ChatGPT prompt, shows a better way to compete.

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Christine Malfair, Malfair Marketing Christine Malfair, Malfair Marketing

How to Cut through the Noise for More Attention Online.

How do you rise above the noise, set your businesses apart, drive conversions, and ease the marketing process? Embrace the theory I share here to elevate your customer-first strategy and stand out from the competition.

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