Clear Revenue Insights for
Growth-Minded Hoteliers
The Bookings Boost delivers practical insights to help Hotel GMs and Directors of Sales & Marketing focus on revenue growth.
Written by Christine Malfair, former hotel GM turned marketer.
A newsletter for
how hotels really operate.
Each article is designed to be a quick read with a clear takeaway.
Topics often include:
What’s working (and not working) in hotel marketing right now
How guests find hotels today and why being seen isn’t the same as being chosen.
Common patterns I see across independent hotels and resorts
Where teams waste time, money, or energy, and how to avoid it
How to think more clearly about OTAs, websites, and demand
This is a practical perspective shaped by real hotel leadership experience, not theory or generated from the masses of AI.
Top 4 Favourite Hotel Articles
If you’re a Hotelier new to the Bookings Boost, these articles are a good place to start.
High value in 4-minute read time or less.
Beautiful Websites Won’t Win Bookings in 2026
Learn why 2019-style hotel websites fail in AI search and how small content updates can boost visibility, direct bookings, and guest discovery in 2026. read more….
Is a Win-Win with OTAs Even Possible for Hotels?
Hotels can outsmart OTAs. Discover strategies to protect rates, boost loyalty, and turn OTA visibility into direct bookings. read more…
Help! Everything feels urgent. Here’s what to do first.
We often think missed goals are a marketing issue, but really it’s a really a priority issue. This article helps hotel teams gain clarity and focus. Read more….
How Smart Hotels Prepare for the Peak Season
Demand season isn’t just about filling rooms. It’s how you prepare to fill your off-season and shoulder seasons year-round. The hotels that prepare with this 12-point checklist win. Read more…
More Than a Quick Read
Bookings Boost readers often:
Share articles with their leadership or marketing team
Use them to frame better conversations with agencies or vendors
Revisit specific topics when something feels “off” in their revenue
Use the insights to validate instincts or challenge assumptions
You don’t need to read everything.
Start with what’s most relevant, and come back when you need clarity.
The Bookings Boost Archive
Below you’ll find all Bookings Boost articles written by Christine Malfair, Hotel Marketing.
Browse based on what’s most relevant for you right now. Each article is centered around one part of Malfair Marketing’s signature Hotel Revenue Engine system.
44% of AI citations look here. Is your hotel showing up?
For years, hotel blogs were dismissed as outdated and not worth the effort. But AI search has changed the rules. Blog-style articles now make up 44% of Google AI Overview citations, making them one of the most powerful ways for hotels to be discovered online.
😯AI Search = Website Traffic Drop. Here's What to Do.
Organic traffic is down. Before you panic or increase budget, here’s what hotel marketing needs to measure now to protect revenue.
Is this 25-Year Old OTA Myth Costing You?
OTAs have all the power.
That belief has shaped hotel marketing for 25 years and it’s costing hotels more than they realize. Here’s why it’s breaking down now.
👉Here’s where AI visibility actually starts
Hotels aren’t being ignored by AI.
They’re being skipped because their marketing isn’t clear enough to understand.
If you’re wondering where AI visibility actually starts and what doesn’t need to change this is your starting point.
It's 2026: Beautiful Websites Won't Win Bookings Anymore
Your website may look stunning, but AI can’t understand it. In 2026, that gap quietly kills visibility, direct bookings, and growth long before teams realize what’s wrong.
The ChatGPT Prompt Every GM + Marketer Needs
You’re exhausted, constantly busy, and still behind.
The problem isn’t effort, it’s focus! This Truth Teller prompt reveals where attention is misaligned with results.
HELP! Everything feels urgent. Here's what to do first.
When everything matters, nothing moves.
This edition of Bookings Boost helps hoteliers simplify priorities, reduce decision fatigue, and focus on the one action that delivers impact fast.
❓Riddle: Every hotel has them. Few use it to drive direct bookings.
Every hotel has reviews. Very few use them to drive direct bookings, AI visibility, and real growth. Here’s why the “silent middle” of your guests matters more than incentives ever will.