Clear Revenue Insights for
Growth-Minded Hoteliers
The Bookings Boost delivers practical insights to help Hotel GMs and Directors of Sales & Marketing focus on revenue growth.
Written by Christine Malfair, former hotel GM turned marketer.
A newsletter for
how hotels really operate.
Each article is designed to be a quick read with a clear takeaway.
Topics often include:
Whatâs working (and not working) in hotel marketing right now
How guests find hotels today and why being seen isnât the same as being chosen.
Common patterns I see across independent hotels and resorts
Where teams waste time, money, or energy, and how to avoid it
How to think more clearly about OTAs, websites, and demand
This is a practical perspective shaped by real hotel leadership experience, not theory or generated from the masses of AI.
Top 4 Favourite Hotel Articles
If youâre a Hotelier new to the Bookings Boost, these articles are a good place to start.
High value in 4-minute read time or less.
Beautiful Websites Wonât Win Bookings in 2026
Learn why 2019-style hotel websites fail in AI search and how small content updates can boost visibility, direct bookings, and guest discovery in 2026. read moreâŠ.
Is a Win-Win with OTAs Even Possible for Hotels?
Hotels can outsmart OTAs. Discover strategies to protect rates, boost loyalty, and turn OTA visibility into direct bookings. read moreâŠ
Help! Everything feels urgent. Hereâs what to do first.
We often think missed goals are a marketing issue, but really itâs a really a priority issue. This article helps hotel teams gain clarity and focus. Read moreâŠ.
How Smart Hotels Prepare for the Peak Season
Demand season isnât just about filling rooms. Itâs how you prepare to fill your off-season and shoulder seasons year-round. The hotels that prepare with this 12-point checklist win. Read moreâŠ
More Than a Quick Read
Bookings Boost readers often:
Share articles with their leadership or marketing team
Use them to frame better conversations with agencies or vendors
Revisit specific topics when something feels âoffâ in their revenue
Use the insights to validate instincts or challenge assumptions
You donât need to read everything.
Start with whatâs most relevant, and come back when you need clarity.
The Bookings Boost Archive
Below youâll find all Bookings Boost articles written by Christine Malfair, Hotel Marketing.
Browse based on whatâs most relevant for you right now. Each article is centered around one part of Malfair Marketingâs signature Hotel Revenue Engine system.
How a $3K fix outperformed a $30K+ campaign
A $3,000 homepage fix stopped a $30,000 ad-spend leak and outperformed months of paid campaigns. Hereâs what was broken and how alignment beat ads.
In 2026 who will be cashing in on your brand? You or the OTAs?
You built the brand. You delivered the stay. And someone else took the profit.
If this sounds familiar, this is the OTA wake-up call hotels need heading into 2026.
![[How to] Show Up in AI Search: Use this đ 5-Step Workflow](https://images.squarespace-cdn.com/content/v1/5fe9f60a2c235a3412069078/1767821947560-R6EEIOPQR85TJWCRR607/43+-+This+SIMPLE+workflow+puts+your+hotel+on+AI%E2%80%99s+radar+%28sent+September+10%29.png)
[How to] Show Up in AI Search: Use this đ 5-Step Workflow
Donât let AI search leave your hotel off the map. Follow this 5-step workflow to get your property featured in ChatGPT, Google AI Overviews, and more without extra busywork.
đ€Is a Win-Win with OTAs Even Possible for Hotels?
Expedia says, âshame on youâ if guests return. But is a true win-win with OTAs even possible?
Discover the strategy that lets hotels regain control.
Is there a Revenue Tug-of-War in your Hotel?
Is your hotel losing bookings to internal friction?
Discover how aligning marketing and revenue strategies can stop the direct vs. OTA tug-of-war and boost profits for every channel.
The #1 Mistake Hotels Make When They're Full.
Full rooms donât guarantee full profit!
Learn the 5 strategies hotels can use during peak season to boost revenue, protect margins, and fuel future bookings.
A Bold Prediction: What's Next from the OTAs (hope I'm wrong)
Will AI make your hotel invisible without OTAs?
Discover the bold prediction that could reshape commissions, bookings, and visibility and how to act before itâs too late.
RIP: Hotel word of mouth and the buyer's journey.
Word of mouth is dead⊠or at least fast-tracked by AI.
Discover how your hotel can become the first recommendation travelers see and reclaim visibility before OTAs take over.