Clear Revenue Insights for
Growth-Minded Hoteliers
The Bookings Boost delivers practical insights to help Hotel GMs and Directors of Sales & Marketing focus on revenue growth.
Written by Christine Malfair, former hotel GM turned marketer.
A newsletter for
how hotels really operate.
Each article is designed to be a quick read with a clear takeaway.
Topics often include:
What’s working (and not working) in hotel marketing right now
How guests find hotels today and why being seen isn’t the same as being chosen.
Common patterns I see across independent hotels and resorts
Where teams waste time, money, or energy, and how to avoid it
How to think more clearly about OTAs, websites, and demand
This is a practical perspective shaped by real hotel leadership experience, not theory or generated from the masses of AI.
Top 4 Favourite Hotel Articles
If you’re a Hotelier new to the Bookings Boost, these articles are a good place to start.
High value in 4-minute read time or less.
Beautiful Websites Won’t Win Bookings in 2026
Learn why 2019-style hotel websites fail in AI search and how small content updates can boost visibility, direct bookings, and guest discovery in 2026. read more….
Is a Win-Win with OTAs Even Possible for Hotels?
Hotels can outsmart OTAs. Discover strategies to protect rates, boost loyalty, and turn OTA visibility into direct bookings. read more…
Help! Everything feels urgent. Here’s what to do first.
We often think missed goals are a marketing issue, but really it’s a really a priority issue. This article helps hotel teams gain clarity and focus. Read more….
How Smart Hotels Prepare for the Peak Season
Demand season isn’t just about filling rooms. It’s how you prepare to fill your off-season and shoulder seasons year-round. The hotels that prepare with this 12-point checklist win. Read more…
More Than a Quick Read
Bookings Boost readers often:
Share articles with their leadership or marketing team
Use them to frame better conversations with agencies or vendors
Revisit specific topics when something feels “off” in their revenue
Use the insights to validate instincts or challenge assumptions
You don’t need to read everything.
Start with what’s most relevant, and come back when you need clarity.
The Bookings Boost Archive
Below you’ll find all Bookings Boost articles written by Christine Malfair, Hotel Marketing.
Browse based on what’s most relevant for you right now. Each article is centered around one part of Malfair Marketing’s signature Hotel Revenue Engine system.
More Direct Bookings, Less Budget
Only 45% of independent hotels update their website regularly and it’s costing them direct bookings.
Learn how small content updates can drive more revenue without increasing budget in this article.
Turn Hotel Reviews into Revenue
Your hotel reviews aren’t just feedback—they’re untapped revenue.
Learn how to use guest stories to build trust, boost direct bookings, and cut commission costs.
Will Your Direct Bookings Surpass the OTAs in 2030?
OTAs aren’t going anywhere but they’re counting on hotels to stay distracted.
Hit the read more below to discover what the 2030 direct-booking prediction really means for your revenue and strategy.
Dreams vs Plans. Turn Aspirations into Achievements.
Your hotel goals don’t need more motivation, they need structure. Learn how to move from aspiration to execution without more time, budget, or staff.
Are Hotel Marketing Plans a Waste of Time?
If your hotel marketing plan is collecting dust, you’re not alone. Here’s why traditional plans fail and the simpler system that actually drives revenue.
6 "Slop-Free" Ways to Use ChatGPT and Win in Marketing
AI can speed up content but only if you avoid the “slop.” Discover 6 ways to use ChatGPT to grow bookings without losing your hotel’s voice.
Confident Buyers = More Bookings
Too many choices can paralyze travelers and cost you bookings. Learn how to simplify your website and marketing to create confident buyers who book and return.
5 Tips to Turn More Lookers into Bookers (free tool incl.)
10,000 visitors - 2% convert.
That means thousands leave without booking. Don’t let your website leak revenue. Here are 5 ways to boost conversions and a free checklist to get you started.