Clear Revenue Insights for
Growth-Minded Hoteliers
The Bookings Boost delivers practical insights to help Hotel GMs and Directors of Sales & Marketing focus on revenue growth.
Written by Christine Malfair, former hotel GM turned marketer.
A newsletter for
how hotels really operate.
Each article is designed to be a quick read with a clear takeaway.
Topics often include:
Whatâs working (and not working) in hotel marketing right now
How guests find hotels today and why being seen isnât the same as being chosen.
Common patterns I see across independent hotels and resorts
Where teams waste time, money, or energy, and how to avoid it
How to think more clearly about OTAs, websites, and demand
This is a practical perspective shaped by real hotel leadership experience, not theory or generated from the masses of AI.
Top 4 Favourite Hotel Articles
If youâre a Hotelier new to the Bookings Boost, these articles are a good place to start.
High value in 4-minute read time or less.
Beautiful Websites Wonât Win Bookings in 2026
Learn why 2019-style hotel websites fail in AI search and how small content updates can boost visibility, direct bookings, and guest discovery in 2026. read moreâŠ.
Is a Win-Win with OTAs Even Possible for Hotels?
Hotels can outsmart OTAs. Discover strategies to protect rates, boost loyalty, and turn OTA visibility into direct bookings. read moreâŠ
Help! Everything feels urgent. Hereâs what to do first.
We often think missed goals are a marketing issue, but really itâs a really a priority issue. This article helps hotel teams gain clarity and focus. Read moreâŠ.
How Smart Hotels Prepare for the Peak Season
Demand season isnât just about filling rooms. Itâs how you prepare to fill your off-season and shoulder seasons year-round. The hotels that prepare with this 12-point checklist win. Read moreâŠ
More Than a Quick Read
Bookings Boost readers often:
Share articles with their leadership or marketing team
Use them to frame better conversations with agencies or vendors
Revisit specific topics when something feels âoffâ in their revenue
Use the insights to validate instincts or challenge assumptions
You donât need to read everything.
Start with whatâs most relevant, and come back when you need clarity.
The Bookings Boost Archive
Below youâll find all Bookings Boost articles written by Christine Malfair, Hotel Marketing.
Browse based on whatâs most relevant for you right now. Each article is centered around one part of Malfair Marketingâs signature Hotel Revenue Engine system.
7 Months: Is Your Hotel Website AI-Ready or Invisible?
Donât let an outdated website make your hotel invisible.
Optimize content, show local expertise, and ensure AI tools recommend your property to the right guests.
![[6 TIPS] for Hotel Emails that Convert đ€©](https://images.squarespace-cdn.com/content/v1/5fe9f60a2c235a3412069078/1767817877826-GZSISV2YCAWNAMJ7PQZJ/36+-+%5B6+TIPS%5D+For+Hotel+Emails+that+Convert+%28sent+June+3%29.png)
[6 TIPS] for Hotel Emails that Convert đ€©
Email isnât dead itâs your most cost-effective marketing tool. Learn 6 high-impact tips to get your hotel emails opened, clicked, and converting into bookings.
The No-Cost đŻ Marketing Advantages You Didnât Know You Have
Are you leaving free revenue on the table?
Discover the overlooked tools and strategies that help independent hotels compete with big brands and get more bookings without spending a dime.
Are outdated hotel review strategies holding you back?
Treating hotel reviews like a weekly checkbox is costing you revenue.
Reviews donât just reflect your property, they influence pricing power, website conversions, AI visibility, and even staff recruitment.
Traffic Down? Bookings Flat? Fix it with a New Strategy
Stop wasting money on last yearâs playbook.
In 2026, hotels that optimize their website, reviews, and content for AI will win the bookings and you can start today.
âI donât rely on OTAsâ - Letâs find out.
Are OTAs quietly taking control of your hotelâs revenue?
Discover 4 signs your hotel might be too dependent and how to reclaim bookings and margin
Donât Miss the 2 Best Ways to Grow Revenue.
Stop spending most of your marketing budget chasing new guests.
Discover simple ways to grow revenue without adding more to your plate
Avoid Missed Opportunities: Prepare for Peak Season
Peak season is coming, are you leaving money on the table? These 4 high-impact fixes can boost direct bookings and reduce OTA commissions