Clear Revenue Insights for
Growth-Minded Hoteliers

The Bookings Boost delivers practical insights to help Hotel GMs and Directors of Sales & Marketing focus on revenue growth.

Written by Christine Malfair, former hotel GM turned marketer.

Hot Hotel Topics in the Bookings Boost

Each article is designed to be a quick read with a clear takeaway.

Topics often include:

  • What’s working (and not working) in hotel marketing right now

  • How guests find hotels today and why being seen isn’t the same as being chosen.

  • Common patterns I see across independent hotels and resorts

  • Where teams waste time, money, or energy and how to avoid it

  • How to think more clearly about OTAs, websites, and demand

This is a practical perspective shaped by real hotel leadership experience, not theory or generated from the masses of AI.

Start Reading Here

If you’re a Hotelier new to the Bookings Boost, these articles are a good place to start.

High value in 4-minute read time or less.

Beautiful Websites Won’t Win Bookings in 2026

Learn why 2019-style hotel websites fail in AI search and how small content updates can boost visibility, direct bookings, and guest discovery in 2026. read more….

Is a Win-Win with OTAs Even Possible for Hotels?

Hotels can outsmart OTAs. Discover strategies to protect rates, boost loyalty, and turn OTA visibility into direct bookings. read more…

Help! Everything feels urgent. Here’s what to do first.

Marketing pressure feels loud, but it is not the issue. You may think it's a marketing issue when you see missed goals. But it’s really a priority issue dressed up as productivity. This article helps hotel teams gain clarity and focus. Read more….

How Smart Hotels Prepare for the Peak Season

Demand season isn’t just about filling rooms. It’s how you prepare to fill your off-season and shoulder seasons year-round. The hotels that prepare with this 12-point checklist win. Read more…

How Many Hoteliers Use This Library

Readers often:

  • Share articles with their leadership or marketing team

  • Use them to frame better conversations with agencies or vendors

  • Revisit specific topics when something feels “off” in their revenue

  • Use the insights to validate instincts or challenge assumptions

You don’t need to read everything.

Start with what’s most relevant, and come back when you need clarity.

The Bookings Boost Archive

Below you’ll find all Bookings Boost articles written by Christine Malfair, Hotel Marketing.

Browse based on what’s most relevant for you right now. Each article is centered around one part of Malfair Marketing’s signature Hotel Revenue Engine system.