The Bookings Boost Newsletter
The Bookings Boost delivers practical insights to help Hotel GMs, DOSMs and marketers focus on revenue growth.
Written by Christine Malfair, former hotel GM turned marketer.
A newsletter for
how hotels really operate.
Each article is designed to be a quick read with a clear takeaway based on Christine’s 6-part revenue engine framework that she uses with her hotel clients.
Topics often include:
What’s working (and not working) in hotel marketing right now
How guests find hotels today and why being seen isn’t the same as being chosen.
Common patterns I see across independent hotels and resorts
Where teams waste time, money, or energy, and how to avoid it
How to think more clearly about OTAs, websites, and demand
This is a practical perspective shaped by real hotel leadership experience, not theory or generated from the masses of AI.
The Bookings Boost Archive
Below you’ll find all Bookings Boost articles written by Christine Malfair, Hotel Marketing.
Browse based on what’s most relevant for you right now. Each article is centered around one part of Malfair Marketing’s signature Hotel Revenue Engine system.
The Questions Every Growth-Minded 🚀Hotelier Should Ask
Wondering what marketing is actually working for your hotel?
Get actionable insights, free templates, and the tools to measure ROI in this Bookings Boost Newsletter.
3 hot takes from Google's Big Leak to max your marketing ROI.
Unlock the secret to skyrocketing your website's success with three powerful strategies. These insights will help you boost your Google ranking, attract more visitors, and increase bookings.
🚀Beyond Money: How to Make Bank on Social Media
Understanding the ROI of social media is crucial yet challenging for marketers, as it involves more than just financial gains. By applying the IDEAL buyer's journey framework, you can effectively measure and leverage social media's impact at every stage of the customer's journey to boost bookings and revenue.
OTAs: Adversary or Ally?
How we perceive and interact with OTAs profoundly influences our strategies and decisions in managing this aspect of our business. This article sheds light on how hotels can profitably leverage their OTA relationships.
How to Price your Hotel Experience
Hoteliers who obsess over pricing while neglecting their brand value fall into the commoditization trap, leading to undifferentiated experiences and price-driven competition.
This article, complete with a ChatGPT prompt, shows a better way to compete.
How to Cut through the Noise for More Attention Online.
How do you rise above the noise, set your businesses apart, drive conversions, and ease the marketing process? Embrace the theory I share here to elevate your customer-first strategy and stand out from the competition.
How to find what makes you different from the competition.
Differentiation leads to higher rates, happier and repeat guests, brand loyalty, and word-of-mouth marketing.
Subscribe to the newsletter and get access to the ChatGPT prompt that helps with your differentiation strategy.
Gets to the point, and to your numbers.
Bookings Boost readers often:
Share articles with their leadership or marketing team
Use them to frame better conversations with agencies or vendors
Revisit specific topics when something feels “off” in their revenue
Use the insights to validate instincts or challenge assumptions
You don’t need to read everything.
Start with what’s most relevant, and come back when you need clarity.