Bookings Boost Blog
Saving busy hoteliers time and money with marketing tips that get more bookings, not more busywork.
for GMs, DOSMs & owners at independent hotels
Read past articles below 👇 or get it straight to your inbox every two weeks.
All Bookings Boost Blog Articles:
Do the OTAs generate hotel demand? It’s time to find out.
Ever been in that dreaded boardroom meeting where everyone’s stressing about the hotel’s revenue pace?
Defaulting to OTAs isn't the answer! It’s time to capture your own demand. Learn how to generate your own demand and keep more revenue in your hotel’s pocket.
Unlock Hidden Growth 🚀 Opportunities in Your Hotel
Imagine Sarah, lounging poolside with her kids, knowing a family hunger take-over is on the horizon; but not wanting to move. Discover these hidden guest needs, shift to fresh strategies, and effortlessly boost revenue while delighting your guests.
Has your hotel outgrown its website?
Your rooms, amenities, and guest experience have leveled up, does your website show it?
Learn how to align design, messaging, and UX to convert visitors into bookers.
The Questions Every Growth-Minded 🚀Hotelier Should Ask
Wondering what marketing is actually working for your hotel?
Get actionable insights, free templates, and the tools to measure ROI in this Bookings Boost Newsletter.
3 hot takes from Google's Big Leak to max your marketing ROI.
Unlock the secret to skyrocketing your website's success with three powerful strategies. These insights will help you boost your Google ranking, attract more visitors, and increase bookings.
🚀Beyond Money: How to Make Bank on Social Media
Understanding the ROI of social media is crucial yet challenging for marketers, as it involves more than just financial gains. By applying the IDEAL buyer's journey framework, you can effectively measure and leverage social media's impact at every stage of the customer's journey to boost bookings and revenue.
OTAs: Adversary or Ally?
How we perceive and interact with OTAs profoundly influences our strategies and decisions in managing this aspect of our business. This article sheds light on how hotels can profitably leverage their OTA relationships.
How to Price your Hotel Experience
Hoteliers who obsess over pricing while neglecting their brand value fall into the commoditization trap, leading to undifferentiated experiences and price-driven competition.
This article, complete with a ChatGPT prompt, shows a better way to compete.
Why Hotel Leaders Join the Bookings Boost
Every issue covers one thing that matters:
Where hotels are losing direct bookings — and what to do about it
What's changing in hotel marketing and how to stay ahead
Practical ways to reduce wasted spend and improve results
Preparing for the question ownership is about to start asking - “how is marketing driving revenue?”
I’m a former hotel ops person - I don’t do fluff or generic advice very well, so you won’t find that here.
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About Christine Malfair - Malfair Marketing
Christine Malfair is a hotel marketing strategist and former hotel leader with 16+ years helping independent hotels grow direct revenue, reduce wasted spend, and build marketing that's actually measurable.
She started Bookings Boost because most hotel marketing advice is written by people who have never had to answer to a GM or an ownership group at the end of a slow month.
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