Bookings Boost Blog
Saving busy hoteliers time and money with marketing tips that get more bookings, not more busywork.
for GMs, DOSMs & owners at independent hotels
Read past articles below 👇 or get it straight to your inbox every two weeks.
All Bookings Boost Blog Articles:
Are Hotel Marketing Plans a Waste of Time?
If your hotel marketing plan is collecting dust, you’re not alone. Here’s why traditional plans fail and the simpler system that actually drives revenue.
6 "Slop-Free" Ways to Use ChatGPT and Win in Marketing
AI can speed up content but only if you avoid the “slop.” Discover 6 ways to use ChatGPT to grow bookings without losing your hotel’s voice.
Confident Buyers = More Bookings
Too many choices can paralyze travelers and cost you bookings. Learn how to simplify your website and marketing to create confident buyers who book and return.
5 Tips to Turn More Lookers into Bookers (free tool incl.)
10,000 visitors - 2% convert.
That means thousands leave without booking. Don’t let your website leak revenue. Here are 5 ways to boost conversions and a free checklist to get you started.
Why marketing is hard (and how to make it easy).
Marketing doesn’t have to be a headache.
Discover how clarity + optimization = higher conversions, better ROI, and less wasted spend on ads, emails, and social media.
🤔 Get the tool that unlocks profitability today.
Do you know your true customer acquisition cost—including OTA commissions? Discover the tool that helps you see the full picture and reclaim revenue.
How you can Change your Revenue game.
Tired of watching OTAs eat your profits?
Discover five game-changing questions and a tool to finally take control of your hotel’s revenue.
Is ChatGPT 🐤 recommending your hotel to potential guests?
Is ChatGPT recommending your hotel to potential guests?
If travelers start their search with AI, is your property showing up or getting left out?
Learn how to optimize for SERP and CHERP so you never miss a booking.
Why Hotel Leaders Join the Bookings Boost
Every issue covers one thing that matters:
Where hotels are losing direct bookings — and what to do about it
What's changing in hotel marketing and how to stay ahead
Practical ways to reduce wasted spend and improve results
Preparing for the question ownership is about to start asking - “how is marketing driving revenue?”
I’m a former hotel ops person - I don’t do fluff or generic advice very well, so you won’t find that here.
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About Christine Malfair - Malfair Marketing
Christine Malfair is a hotel marketing strategist and former hotel leader with 16+ years helping independent hotels grow direct revenue, reduce wasted spend, and build marketing that's actually measurable.
She started Bookings Boost because most hotel marketing advice is written by people who have never had to answer to a GM or an ownership group at the end of a slow month.
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