Bookings Boost Blog
Saving busy hoteliers time and money with marketing tips that get more bookings, not more busywork.
for GMs, DOSMs & owners at independent hotels
Read past articles below 👇 or get it straight to your inbox every two weeks.
All Bookings Boost Blog Articles:
Traffic Down? Bookings Flat? Fix it with a New Strategy
Stop wasting money on last year’s playbook.
In 2026, hotels that optimize their website, reviews, and content for AI will win the bookings and you can start today.
“I don’t rely on OTAs” - Let’s find out.
Are OTAs quietly taking control of your hotel’s revenue?
Discover 4 signs your hotel might be too dependent and how to reclaim bookings and margin
Don’t Miss the 2 Best Ways to Grow Revenue.
Stop spending most of your marketing budget chasing new guests.
Discover simple ways to grow revenue without adding more to your plate
Avoid Missed Opportunities: Prepare for Peak Season
Peak season is coming, are you leaving money on the table? These 4 high-impact fixes can boost direct bookings and reduce OTA commissions
More Direct Bookings, Less Budget
Only 45% of independent hotels update their website regularly and it’s costing them direct bookings.
Learn how small content updates can drive more revenue without increasing budget in this article.
Turn Hotel Reviews into Revenue
Your hotel reviews aren’t just feedback—they’re untapped revenue.
Learn how to use guest stories to build trust, boost direct bookings, and cut commission costs.
Will Your Direct Bookings Surpass the OTAs in 2030?
OTAs aren’t going anywhere but they’re counting on hotels to stay distracted.
Hit the read more below to discover what the 2030 direct-booking prediction really means for your revenue and strategy.
Dreams vs Plans. Turn Aspirations into Achievements.
Your hotel goals don’t need more motivation, they need structure. Learn how to move from aspiration to execution without more time, budget, or staff.
Why Hotel Leaders Join the Bookings Boost
Every issue covers one thing that matters:
Where hotels are losing direct bookings — and what to do about it
What's changing in hotel marketing and how to stay ahead
Practical ways to reduce wasted spend and improve results
Preparing for the question ownership is about to start asking - “how is marketing driving revenue?”
I’m a former hotel ops person - I don’t do fluff or generic advice very well, so you won’t find that here.
About Christine Malfair - Malfair Marketing
Written by someone who has actually done your job.
Christine Malfair is a hotel marketing strategist and former hotel leader with 15+ years helping independent hotels grow direct revenue, reduce wasted spend, and build marketing that's actually measurable.
She started Bookings Boost because most hotel marketing advice is written by people who have never had to answer to a GM or an ownership group at the end of a slow month.
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