Bookings Boost Blog
Saving busy hoteliers time and money with marketing tips that get more bookings, not more busywork.
for GMs, DOSMs & owners at independent hotels
Read past articles below 👇 or get it straight to your inbox every two weeks.
All Bookings Boost Blog Articles:
Is there a Revenue Tug-of-War in your Hotel?
Is your hotel losing bookings to internal friction?
Discover how aligning marketing and revenue strategies can stop the direct vs. OTA tug-of-war and boost profits for every channel.
The #1 Mistake Hotels Make When They're Full.
Full rooms don’t guarantee full profit!
Learn the 5 strategies hotels can use during peak season to boost revenue, protect margins, and fuel future bookings.
A Bold Prediction: What's Next from the OTAs (hope I'm wrong)
Will AI make your hotel invisible without OTAs?
Discover the bold prediction that could reshape commissions, bookings, and visibility and how to act before it’s too late.
RIP: Hotel word of mouth and the buyer's journey.
Word of mouth is dead… or at least fast-tracked by AI.
Discover how your hotel can become the first recommendation travelers see and reclaim visibility before OTAs take over.
7 Months: Is Your Hotel Website AI-Ready or Invisible?
Don’t let an outdated website make your hotel invisible.
Optimize content, show local expertise, and ensure AI tools recommend your property to the right guests.
![[6 TIPS] for Hotel Emails that Convert 🤩](https://images.squarespace-cdn.com/content/v1/5fe9f60a2c235a3412069078/1767817877826-GZSISV2YCAWNAMJ7PQZJ/36+-+%5B6+TIPS%5D+For+Hotel+Emails+that+Convert+%28sent+June+3%29.png)
[6 TIPS] for Hotel Emails that Convert 🤩
Email isn’t dead it’s your most cost-effective marketing tool. Learn 6 high-impact tips to get your hotel emails opened, clicked, and converting into bookings.
The No-Cost 😯 Marketing Advantages You Didn’t Know You Have
Are you leaving free revenue on the table?
Discover the overlooked tools and strategies that help independent hotels compete with big brands and get more bookings without spending a dime.
Are outdated hotel review strategies holding you back?
Treating hotel reviews like a weekly checkbox is costing you revenue.
Reviews don’t just reflect your property, they influence pricing power, website conversions, AI visibility, and even staff recruitment.
Why Hotel Leaders Join the Bookings Boost
Every issue covers one thing that matters:
Where hotels are losing direct bookings — and what to do about it
What's changing in hotel marketing and how to stay ahead
Practical ways to reduce wasted spend and improve results
Preparing for the question ownership is about to start asking - “how is marketing driving revenue?”
I’m a former hotel ops person - I don’t do fluff or generic advice very well, so you won’t find that here.
About Christine Malfair - Malfair Marketing
Written by someone who has actually done your job.
Christine Malfair is a hotel marketing strategist and former hotel leader with 15+ years helping independent hotels grow direct revenue, reduce wasted spend, and build marketing that's actually measurable.
She started Bookings Boost because most hotel marketing advice is written by people who have never had to answer to a GM or an ownership group at the end of a slow month.
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