Bookings Boost Blog
Saving busy hoteliers time and money with marketing tips that get more bookings, not more busywork.
for GMs, DOSMs & owners at independent hotels
Read past articles below 👇 or get it straight to your inbox every two weeks.
All Bookings Boost Blog Articles:
It's 2026: Beautiful Websites Won't Win Bookings Anymore
Your website may look stunning, but AI can’t understand it. In 2026, that gap quietly kills visibility, direct bookings, and growth long before teams realize what’s wrong.
The ChatGPT Prompt Every GM + Marketer Needs
You’re exhausted, constantly busy, and still behind.
The problem isn’t effort, it’s focus! This Truth Teller prompt reveals where attention is misaligned with results.
HELP! Everything feels urgent. Here's what to do first.
When everything matters, nothing moves.
This edition of Bookings Boost helps hoteliers simplify priorities, reduce decision fatigue, and focus on the one action that delivers impact fast.
❓Riddle: Every hotel has them. Few use it to drive direct bookings.
Every hotel has reviews. Very few use them to drive direct bookings, AI visibility, and real growth. Here’s why the “silent middle” of your guests matters more than incentives ever will.
How a $3K fix outperformed a $30K+ campaign
A $3,000 homepage fix stopped a $30,000 ad-spend leak and outperformed months of paid campaigns. Here’s what was broken and how alignment beat ads.
In 2026 who will be cashing in on your brand? You or the OTAs?
You built the brand. You delivered the stay. And someone else took the profit.
If this sounds familiar, this is the OTA wake-up call hotels need heading into 2026.
![[How to] Show Up in AI Search: Use this 👉 5-Step Workflow](https://images.squarespace-cdn.com/content/v1/5fe9f60a2c235a3412069078/1767821947560-R6EEIOPQR85TJWCRR607/43+-+This+SIMPLE+workflow+puts+your+hotel+on+AI%E2%80%99s+radar+%28sent+September+10%29.png)
[How to] Show Up in AI Search: Use this 👉 5-Step Workflow
Don’t let AI search leave your hotel off the map. Follow this 5-step workflow to get your property featured in ChatGPT, Google AI Overviews, and more without extra busywork.
🤔Is a Win-Win with OTAs Even Possible for Hotels?
Expedia says, “shame on you” if guests return. But is a true win-win with OTAs even possible?
Discover the strategy that lets hotels regain control.
Why Hotel Leaders Join the Bookings Boost
Every issue covers one thing that matters:
Where hotels are losing direct bookings — and what to do about it
What's changing in hotel marketing and how to stay ahead
Practical ways to reduce wasted spend and improve results
Preparing for the question ownership is about to start asking - “how is marketing driving revenue?”
I’m a former hotel ops person - I don’t do fluff or generic advice very well, so you won’t find that here.
About Christine Malfair - Malfair Marketing
Written by someone who has actually done your job.
Christine Malfair is a hotel marketing strategist and former hotel leader with 15+ years helping independent hotels grow direct revenue, reduce wasted spend, and build marketing that's actually measurable.
She started Bookings Boost because most hotel marketing advice is written by people who have never had to answer to a GM or an ownership group at the end of a slow month.
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