The Bookings Boost Newsletter
The Bookings Boost delivers practical insights to help Hotel GMs, DOSMs and marketers focus on revenue growth.
Written by Christine Malfair, former hotel GM turned marketer.
A newsletter for
how hotels really operate.
Each article is designed to be a quick read with a clear takeaway based on Christine’s 6-part revenue engine framework that she uses with her hotel clients.
Topics often include:
What’s working (and not working) in hotel marketing right now
How guests find hotels today and why being seen isn’t the same as being chosen.
Common patterns I see across independent hotels and resorts
Where teams waste time, money, or energy, and how to avoid it
How to think more clearly about OTAs, websites, and demand
This is a practical perspective shaped by real hotel leadership experience, not theory or generated from the masses of AI.
The Bookings Boost Archive
Below you’ll find all Bookings Boost articles written by Christine Malfair, Hotel Marketing.
Browse based on what’s most relevant for you right now. Each article is centered around one part of Malfair Marketing’s signature Hotel Revenue Engine system.
5 Tips to Turn More Lookers into Bookers (free tool incl.)
10,000 visitors - 2% convert.
That means thousands leave without booking. Don’t let your website leak revenue. Here are 5 ways to boost conversions and a free checklist to get you started.
Why marketing is hard (and how to make it easy).
Marketing doesn’t have to be a headache.
Discover how clarity + optimization = higher conversions, better ROI, and less wasted spend on ads, emails, and social media.
🤔 Get the tool that unlocks profitability today.
Do you know your true customer acquisition cost—including OTA commissions? Discover the tool that helps you see the full picture and reclaim revenue.
How you can Change your Revenue game.
Tired of watching OTAs eat your profits?
Discover five game-changing questions and a tool to finally take control of your hotel’s revenue.
Is ChatGPT 🐤 recommending your hotel to potential guests?
Is ChatGPT recommending your hotel to potential guests?
If travelers start their search with AI, is your property showing up or getting left out?
Learn how to optimize for SERP and CHERP so you never miss a booking.
Do the OTAs generate hotel demand? It’s time to find out.
Ever been in that dreaded boardroom meeting where everyone’s stressing about the hotel’s revenue pace?
Defaulting to OTAs isn't the answer! It’s time to capture your own demand. Learn how to generate your own demand and keep more revenue in your hotel’s pocket.
Unlock Hidden Growth 🚀 Opportunities in Your Hotel
Imagine Sarah, lounging poolside with her kids, knowing a family hunger take-over is on the horizon; but not wanting to move. Discover these hidden guest needs, shift to fresh strategies, and effortlessly boost revenue while delighting your guests.
Has your hotel outgrown its website?
Your rooms, amenities, and guest experience have leveled up, does your website show it?
Learn how to align design, messaging, and UX to convert visitors into bookers.
Gets to the point, and to your numbers.
Bookings Boost readers often:
Share articles with their leadership or marketing team
Use them to frame better conversations with agencies or vendors
Revisit specific topics when something feels “off” in their revenue
Use the insights to validate instincts or challenge assumptions
You don’t need to read everything.
Start with what’s most relevant, and come back when you need clarity.