The Bookings Boost Newsletter
The Bookings Boost delivers practical insights to help Hotel GMs, DOSMs and marketers focus on revenue growth.
Written by Christine Malfair, former hotel GM turned marketer.
A newsletter for
how hotels really operate.
Each article is designed to be a quick read with a clear takeaway based on Christine’s 6-part revenue engine framework that she uses with her hotel clients.
Topics often include:
What’s working (and not working) in hotel marketing right now
How guests find hotels today and why being seen isn’t the same as being chosen.
Common patterns I see across independent hotels and resorts
Where teams waste time, money, or energy, and how to avoid it
How to think more clearly about OTAs, websites, and demand
This is a practical perspective shaped by real hotel leadership experience, not theory or generated from the masses of AI.
The Bookings Boost Archive
Below you’ll find all Bookings Boost articles written by Christine Malfair, Hotel Marketing.
Browse based on what’s most relevant for you right now. Each article is centered around one part of Malfair Marketing’s signature Hotel Revenue Engine system.
Avoid Missed Opportunities: Prepare for Peak Season
Peak season is coming, are you leaving money on the table? These 4 high-impact fixes can boost direct bookings and reduce OTA commissions
More Direct Bookings, Less Budget
Only 45% of independent hotels update their website regularly and it’s costing them direct bookings.
Learn how small content updates can drive more revenue without increasing budget in this article.
Turn Hotel Reviews into Revenue
Your hotel reviews aren’t just feedback—they’re untapped revenue.
Learn how to use guest stories to build trust, boost direct bookings, and cut commission costs.
Will Your Direct Bookings Surpass the OTAs in 2030?
OTAs aren’t going anywhere but they’re counting on hotels to stay distracted.
Hit the read more below to discover what the 2030 direct-booking prediction really means for your revenue and strategy.
Dreams vs Plans. Turn Aspirations into Achievements.
Your hotel goals don’t need more motivation, they need structure. Learn how to move from aspiration to execution without more time, budget, or staff.
Are Hotel Marketing Plans a Waste of Time?
If your hotel marketing plan is collecting dust, you’re not alone. Here’s why traditional plans fail and the simpler system that actually drives revenue.
6 "Slop-Free" Ways to Use ChatGPT and Win in Marketing
AI can speed up content but only if you avoid the “slop.” Discover 6 ways to use ChatGPT to grow bookings without losing your hotel’s voice.
Confident Buyers = More Bookings
Too many choices can paralyze travelers and cost you bookings. Learn how to simplify your website and marketing to create confident buyers who book and return.
Gets to the point, and to your numbers.
Bookings Boost readers often:
Share articles with their leadership or marketing team
Use them to frame better conversations with agencies or vendors
Revisit specific topics when something feels “off” in their revenue
Use the insights to validate instincts or challenge assumptions
You don’t need to read everything.
Start with what’s most relevant, and come back when you need clarity.