The Bookings Boost Newsletter
The Bookings Boost delivers practical insights to help Hotel GMs, DOSMs and marketers focus on revenue growth.
Written by Christine Malfair, former hotel GM turned marketer.
A newsletter for
how hotels really operate.
Each article is designed to be a quick read with a clear takeaway based on Christine’s 6-part revenue engine framework that she uses with her hotel clients.
Topics often include:
What’s working (and not working) in hotel marketing right now
How guests find hotels today and why being seen isn’t the same as being chosen.
Common patterns I see across independent hotels and resorts
Where teams waste time, money, or energy, and how to avoid it
How to think more clearly about OTAs, websites, and demand
This is a practical perspective shaped by real hotel leadership experience, not theory or generated from the masses of AI.
The Bookings Boost Archive
Below you’ll find all Bookings Boost articles written by Christine Malfair, Hotel Marketing.
Browse based on what’s most relevant for you right now. Each article is centered around one part of Malfair Marketing’s signature Hotel Revenue Engine system.
RIP: Hotel word of mouth and the buyer's journey.
Word of mouth is dead… or at least fast-tracked by AI.
Discover how your hotel can become the first recommendation travelers see and reclaim visibility before OTAs take over.
7 Months: Is Your Hotel Website AI-Ready or Invisible?
Don’t let an outdated website make your hotel invisible.
Optimize content, show local expertise, and ensure AI tools recommend your property to the right guests.
![[6 TIPS] for Hotel Emails that Convert 🤩](https://images.squarespace-cdn.com/content/v1/5fe9f60a2c235a3412069078/1767817877826-GZSISV2YCAWNAMJ7PQZJ/36+-+%5B6+TIPS%5D+For+Hotel+Emails+that+Convert+%28sent+June+3%29.png)
[6 TIPS] for Hotel Emails that Convert 🤩
Email isn’t dead it’s your most cost-effective marketing tool. Learn 6 high-impact tips to get your hotel emails opened, clicked, and converting into bookings.
The No-Cost 😯 Marketing Advantages You Didn’t Know You Have
Are you leaving free revenue on the table?
Discover the overlooked tools and strategies that help independent hotels compete with big brands and get more bookings without spending a dime.
Are outdated hotel review strategies holding you back?
Treating hotel reviews like a weekly checkbox is costing you revenue.
Reviews don’t just reflect your property, they influence pricing power, website conversions, AI visibility, and even staff recruitment.
Traffic Down? Bookings Flat? Fix it with a New Strategy
Stop wasting money on last year’s playbook.
In 2026, hotels that optimize their website, reviews, and content for AI will win the bookings and you can start today.
“I don’t rely on OTAs” - Let’s find out.
Are OTAs quietly taking control of your hotel’s revenue?
Discover 4 signs your hotel might be too dependent and how to reclaim bookings and margin
Don’t Miss the 2 Best Ways to Grow Revenue.
Stop spending most of your marketing budget chasing new guests.
Discover simple ways to grow revenue without adding more to your plate
Gets to the point, and to your numbers.
Bookings Boost readers often:
Share articles with their leadership or marketing team
Use them to frame better conversations with agencies or vendors
Revisit specific topics when something feels “off” in their revenue
Use the insights to validate instincts or challenge assumptions
You don’t need to read everything.
Start with what’s most relevant, and come back when you need clarity.