The Bookings Boost Newsletter
The Bookings Boost delivers practical insights to help Hotel GMs, DOSMs and marketers focus on revenue growth.
Written by Christine Malfair, former hotel GM turned marketer.
A newsletter for
how hotels really operate.
Each article is designed to be a quick read with a clear takeaway based on Christine’s 6-part revenue engine framework that she uses with her hotel clients.
Topics often include:
What’s working (and not working) in hotel marketing right now
How guests find hotels today and why being seen isn’t the same as being chosen.
Common patterns I see across independent hotels and resorts
Where teams waste time, money, or energy, and how to avoid it
How to think more clearly about OTAs, websites, and demand
This is a practical perspective shaped by real hotel leadership experience, not theory or generated from the masses of AI.
The Bookings Boost Archive
Below you’ll find all Bookings Boost articles written by Christine Malfair, Hotel Marketing.
Browse based on what’s most relevant for you right now. Each article is centered around one part of Malfair Marketing’s signature Hotel Revenue Engine system.
❓Riddle: Every hotel has them. Few use it to drive direct bookings.
Every hotel has reviews. Very few use them to drive direct bookings, AI visibility, and real growth. Here’s why the “silent middle” of your guests matters more than incentives ever will.
How a $3K fix outperformed a $30K+ campaign
A $3,000 homepage fix stopped a $30,000 ad-spend leak and outperformed months of paid campaigns. Here’s what was broken and how alignment beat ads.
In 2026 who will be cashing in on your brand? You or the OTAs?
You built the brand. You delivered the stay. And someone else took the profit.
If this sounds familiar, this is the OTA wake-up call hotels need heading into 2026.
![[How to] Show Up in AI Search: Use this 👉 5-Step Workflow](https://images.squarespace-cdn.com/content/v1/5fe9f60a2c235a3412069078/1767821947560-R6EEIOPQR85TJWCRR607/43+-+This+SIMPLE+workflow+puts+your+hotel+on+AI%E2%80%99s+radar+%28sent+September+10%29.png)
[How to] Show Up in AI Search: Use this 👉 5-Step Workflow
Don’t let AI search leave your hotel off the map. Follow this 5-step workflow to get your property featured in ChatGPT, Google AI Overviews, and more without extra busywork.
🤔Is a Win-Win with OTAs Even Possible for Hotels?
Expedia says, “shame on you” if guests return. But is a true win-win with OTAs even possible?
Discover the strategy that lets hotels regain control.
Is there a Revenue Tug-of-War in your Hotel?
Is your hotel losing bookings to internal friction?
Discover how aligning marketing and revenue strategies can stop the direct vs. OTA tug-of-war and boost profits for every channel.
The #1 Mistake Hotels Make When They're Full.
Full rooms don’t guarantee full profit!
Learn the 5 strategies hotels can use during peak season to boost revenue, protect margins, and fuel future bookings.
A Bold Prediction: What's Next from the OTAs (hope I'm wrong)
Will AI make your hotel invisible without OTAs?
Discover the bold prediction that could reshape commissions, bookings, and visibility and how to act before it’s too late.
Gets to the point, and to your numbers.
Bookings Boost readers often:
Share articles with their leadership or marketing team
Use them to frame better conversations with agencies or vendors
Revisit specific topics when something feels “off” in their revenue
Use the insights to validate instincts or challenge assumptions
You don’t need to read everything.
Start with what’s most relevant, and come back when you need clarity.